Twitter tests Stories-like feature ‘Fleets’ in India

India is among the first three countries to test the new feature, which will be available on Twitter for iOS and Android in the coming days in updated app versions

e4m by exchange4media Staff
Updated: Jun 10, 2020 12:21 PM
twitter

Twitter, which has followed in the footsteps of Snapchat, Facebook, YouTube and Instagram by introducing a short-lived content ‘Fleets’, has now tested the feature in India. Unlike tweets, Fleets can’t be retweeted, replied to or liked, and the content will disappear after 24 hours.

Twitter made the announcement yesterday on its official account:

Fleets from the accounts one follows are always right on top of one’s timeline. People can see who’s seen their Fleet by looking underneath a post. They can tap on someone’s avatar to see what the person has shared since they last were on Twitter. Alternatively, one can also find an account’s Fleets by looking on their profile page.

To create a new Fleet, follow these simple steps:

  • Tap the avatar on the top left of your profile to create a new Fleet
  • Start typing or tap a media icon to add photo/s or video/s
  • Tap ‘Fleet’ to post

 

To view someone’s Fleet:

  • Tap an avatar to see their latest Fleets
  • Swipe down to see newer Fleets and up to see older Fleets
  • Swipe left or right to see Fleets from other accounts you follow

 To engage with your followers on Fleets:

  • Buttons to reply and react are available when Direct Messages (DMs) are open
  • Followers can reply privately via DM or quickly react with an emoji, and continue the conversation privately in DMs
  • Replies and reactions will appear in DMs along with the Fleet they are responding to

 People can also report a Fleet using the ‘...’ menu

The microblogging site shared the reason behind Fleets' conception in their latest communication: "We learned from research that people don’t Tweet because Tweets are public, feel permanent, and display the number of Retweets and Likes. We hope Fleets will empower many more people to express themselves more freely. India is the third market globally after Brazil and Italy where Twitter is rolling out this feature to test."

Manish Maheshwari, MD, Twitter India said, “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product. From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted.”

Mo Al Adham, Twitter Group Product Manager: “Twitter is where people go to see and talk about what’s happening. We want people to be able to have conversations on Twitter in different ways, with less pressure and more control. That’s why we’re testing a way to share their fleeting thoughts.”

Since starting to test Fleets in Brazil, Twitter has seen people become more comfortable sharing what’s on their minds. People who don’t usually Tweet are starting more conversations and sending both Fleets and Tweets. When people send a Fleet, they often share a number of thoughts rapidly.

 

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube