Google to restrict targeting for political ads

The search engine giant has said in a blog post that it was ‘restricting misinformation and banning doctored media’

e4m by exchange4media Staff
Updated: Nov 21, 2019 9:37 AM

Google has said in a blog post that it is “severely limiting how political advertisers can target people online”, media agencies have reported.

Alphabet Inc. released the post saying that it was not going to any more allow election-related ads to be done on the basis of political affiliations based on Google Search, YouTube and the web.

It said it is also “restricting misinformation and banning doctored media” and removing access to Customer Match tool used for political ads.

Google has said it will be updating its ads policy to stop “misleading claims about the census process, and ads or destinations making demonstrably false claims that could significantly undermine participation or trust in an electoral or democratic process.”

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