Authors

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee 07-June-2019

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee 05-June-2019

Sodhi, Business Head – Digital, Sony Pictures Networks India, says that their objective is to go digital first in these markets

Moumita Bhattacharjee 03-June-2019

While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies

Moumita Bhattacharjee 30-May-2019

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee 29-May-2019

Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way

Moumita Bhattacharjee 21-May-2019

Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more

Moumita Bhattacharjee 20-May-2019

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee 17-May-2019

Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move

Moumita Bhattacharjee 15-May-2019

Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts

Moumita Bhattacharjee 14-May-2019

Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of Nickelodeon's 8th IP 'Golmaal Jr', to be aired on Sonic from today, the NTO's effect and more

Moumita Bhattacharjee 13-May-2019

Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!

Moumita Bhattacharjee 10-May-2019

Ad rates in the genre have seen massive spike this election season

Moumita Bhattacharjee 06-May-2019

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee 30-April-2019

Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report

Moumita Bhattacharjee 29-April-2019

Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation 

Moumita Bhattacharjee 25-April-2019

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee 23-April-2019

Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document

Moumita Bhattacharjee 18-April-2019

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee 17-April-2019

On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age

Moumita Bhattacharjee 15-April-2019

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