Broadcasters up their programming game to capture ICC World Cup 2019 fever

While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies

e4m by Moumita Bhattacharjee
Published: May 30, 2019 9:11 AM  | 5 min read
ICC World Cup 2019

World Cup 2019 begins from today, May 30th, and Star Sports channels have a plethora of programs lined up apart from airing the matches on Television. The tournament is a once in four-year event and thus, other broadcasters too have put together hours of programming to cash in on the mega-event. While MTV Beats is giving viewers a chance to compose for every ball, MNX is packaging its content to give a flavor of game changers.


The broadcaster will have Bade Chote, the animated characters, to capture the mood of the tournament in Bade Chote Cricket Ident. It will be an animated tune featuring Bade Chote playing cricket in their usual fun style. The main hook of the ident is – Kiski hogi Jeet, kiski hogi haar, 9XM pe chada hai cricket ka bhukhaar.

The daily animation show on 9XM Newsic will have a Cricket feel to celebrate the World Cup season. Bade Chote will give viewers daily updates on all the happenings around the World Cup. Also, there is a daily Ticker that will run on the channel which gives out text updates related to cricket as well as topical news. 

9X Jalwa

Jalwa Jabra fan will now have a new look. Bollywood fans can vote for their stars in this World Cup season from Monday to Saturday between 1-3pm. The show will go on air on June 3. The actors will play amongst each other to win points through fan votes. The winner will be decided by the number of points accumulated by the end of 6 days. Voting will be done through a polling system on 9X Jalwa Facebook page.

News18 India

News18 India is all set to launch its programming on the Cricket World Cup – 'Jeetega toh India Hi' which will extensively cover India’s campaign at the competition. The channel has planned to not only feature current and past cricketers along with in-house experts but also add a lot of entertainment by bringing in live performances, on-ground fan reactions as well as interactivity. The channel will try to create an electrifying atmosphere which will reflect the high levels of interest and passion that will be on display across the country throughout the tournament.

While the channel will of course focus on all India matches, the India – Pakistan duel will come in for special attention with shows that reflect the intensity of the rivalry between the two nations. The coverage of this match will kick off a day prior with a special episode of 'Lapete Mein Netaji', the channel’s hugely popular show which will see poets use their artistry to engage in a war of words before the real thing on the pitch. There will also be a special debate show with a channel from Pakistan which will reflect the popular sentiments in both countries with respect to the match. The Match-day will see the preview, mid-match and review shows analyzing each aspect of this battle between India and Pakistan.

The channel’s coverage will be led by News18 India Deputy Managing Editor, Kishore Ajwani and senior anchor Anand Narasimhan. The channel will also have a strong line-up of guests including top former players as well as promising youngsters who are likely to don the country’s colors in the future. Past guests on the channel for top cricketing tournaments have included Anil Kumble, Kiran More, Ayaz Memon, Lal Chand Rajput, RP Singh, Ashok Malhotra, Kris Srikanth, Zaheer Abbas, and Reetindra Singh Sodhi to name a few.

MNX and Movies Now

Movies Now, India’s destination for Hollywood Blockbusters, and MNX, Hollywood’s wild child, bring to its viewers a curated line up of blockbusters with its World Cup properties. Starting June 03, 2019 weeknights at 11 PM, Movies Now League of Champions offers the best of Hollywood films with an aim to up the entertainment quotient. The curated line up of movies includes Ghostbusters (2016), Split, Death Race, Tomb Raider, Goal! Van Helsing, Spectre, The Amazing Spiderman, Furious 7 and The Chronicles Of Narnia: The Lion, The Witch and The Wardrobe amongst others.

From June 03, 2019 on weeknights at 11 pm, MNX Game Changers will celebrate the spirit of the sporting season with the finest Hollywood films amping up the viewers’ excitement. The special line of handpicked Hollywood movies includes The Terminator, Wish Upon, Underworld: Evolution, Diamonds Are Forever, Max 2: White House Hero, The Living Daylights, Robocop (2014), GoldenEye, Creed, Baby Driver and many more. 

MTV Beats

MTV Beats is bringing an innovative blend of cricket and music, this World Cup. A one of its kind initiative, #CricketMeinHaiBeat promises to up the Beat of the Match by notches. The track will be a creative amalgamation of the beats defined by the runs taken in each match. The composer is no other than the audience themselves as cricket fans will be asked to predict an over during a live match. Each run attained on each ball will curate a quirky beat thus creating a melody of the match. This platform will give a chance to all the fans to enjoy a musical journey, combined with their favourite sport, cricket.

Building on its brand proposition - Blood Mein Hai Beat, MTV Beats will strike a chord with the zealous emotions of the cricket-crazy fans with the anthem, ‘Blood Mein Hai Blue’. This unique anthem will redefine the spirit of cricket for a nation that worships the coveted sport, unitedly supporting the 'Men in Blue'.

In addition to the World Cup anthem, the channel will have Bollywood stars sharing their best wishes for Team India followed by some of their most loved songs. Moreover, there will be a series of music segments, with 6 and 4 hit songs back to back, namely ‘It’s a 6’ and ‘It’s a 4’, that will up the excitement and make the viewers live up to the spirit of the 2019 World Cup.

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