Star Plus to air TED Talks India Nayi Baat post festival season

TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages

e4m by Moumita Bhattacharjee
Updated: Oct 4, 2019 9:11 AM
Star

Star Plus has announced the second season of TED Talks India Nayi Baat, a collaboration with TED. This season will have 26 changemakers and will be spread out in seven episodes.

Speaking about why TED Talks India Nayi Baat will have the same number of episodes as the first season and not more, Sanjay Gupta, Country Manager, Star & Disney India, said: “I think it’s a good thing to consider. I also think it’s coming in one month this time. We also want to air it post the festival season is over. It starts in early November and it goes for a full month. I think it gives people the moment in which you are open to listening to new ideas. So making it tight and in a short period, we believe is a good way to offer the consumers to start to chew on it.”

When asked if the festival period could have given it a boost in viewership, Gupta said, “You see the show is ready. We thought this will be the appropriate time. It has to be ready fully and dubbed in languages in time because there is a lot more that we have done this time.”

Explaining it further, Juliet Blake, Head of TV at TED, said, “The fact that this time we are recording in Hindi and English and dubbing in other languages is a huge thing. We have put a lot of visual content into the programme. So there’s short film content, animation and others that are part of TED Talk.”

Unlike the last season, this time the show will be aired twice a week over the weekends at 9.30PM, instead of 7.00PM like the last season. Shah Rukh Khan returns as the host of the show and the season will go on-air on his birthday - November 2. The network is yet to finalise sponsors for the show.

TED Talks India Nayi Baat will be simultaneously telecast on Star Plus in Hindi, on Star World in English and will be on National Geographic in Tamil, Telugu and Bengali. Elaborating on why this move was taken, Gaurav Banerjee, President & Head, Hindi GEC, said: “The crux of this season is that we are creating it in Hindi. It is essentially for Star Plus. We are putting it in other languages because we want to increase the footprints and also on Hotstar.”

Blake also said that recording the show in Hindi and English would help it reach the Indian diaspora as Hotstar is getting big in Canada and is also entering the US.

Speaking about Hotstar, Gupta says the digital medium helps them to reach every Indian whether or not they have a TV connection at home. “The opportunity that I see with Hotstar today is that a lot of young kids use social media or the digital medium a lot more. So it gives us an opportunity to reach every Indian. There are towns and cities in this country which don’t have TV but have mobile phones and data connection. We only have 20 crore TV screens today but there are 40 crore mobile screens on which people are watching content. Now we can reach each one of them even when they don’t have a TV connection at home. That’s the idea that really excites us.”

Talking about viewership, Banerjee explains, “There is a little bit of preference being seen among the younger audience which is very encouraging. But we are really optimistic about this season. We made a couple of changes. In the first season, we put the show at 7pm on Sunday. Now we have moved it to 9.30 pm on Saturday and Sunday. That will bring in a lot more viewers. The second change is that instead of once a week, we have changed it to twice a week. These two changes will help. The third is it is probably the first show in India which has been simultaneously done in Hindi and English.”

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