SonyLIV to produce 10-15 Originals for Telugu and Tamil markets: Uday Sodhi
Sodhi, Business Head – Digital, Sony Pictures Networks India, says that their objective is to go digital first in these markets
SonyLIV recently set its foot in the Tamil and Telugu markets and promised 4000 hours of content. Given the fact that Sony Pictures Network doesn’t have a Television channel in these markets, the network is looking to make a big mark by creating originals and dubbing its earlier shows. Uday Sodhi, Business Head – Digital, Sony Pictures Networks India, told exchange4media that their objective is to go digital first in these markets by launching 10-15 originals this financial year.
Elaborating the plans for this year, Sodhi revealed, “It’s a combination of a couple of things that we are doing here. First, we are looking at what content is available for us to use. We are dubbing some of our iconic shows, plus we are recreating some of our shows like Crime Patrol. The latter we are remaking in Tamil and Telugu, only for digital. It will be created with stories from those markets. We are also bringing in a huge set of documentaries from BBC Earth, Sony YAY! for kids, sports commentary for sporting events and our biggest investment in this market would be on creating Originals.” He added, “We are ready with 4-5 Originals in both the markets and our objective is to take this number to 10-15 in this financial year.” However, he didn’t share the kind of investment that they are looking to make on the Originals.
Two Originals- Bhajana Batch and Aivar have already been launched in Tamil and Telugu respectively. The Telugu slate includes, 'They call him Animal' and 'ArthaSastram' (a political thriller) among others.
Speaking about the move to penetrate the Tamil and Telugu markets, Sodhi explained, “If you look at the entire ecosystem, the Tamil and Telugu markets are very powerful and rich, in terms of movies and television content. We believe it’s now ripe to create a great ecosystem on digital also. What we have seen is that 20% of all video consumption on most big platforms is now coming from Tamil and Telugu. That’s a fairly significant part of the consumption. In terms of most consumed content beyond Hindi, Marathi, and Bangla, Tamil and Telugu are on top. Sony doesn’t have a television channel in the South but what we want to do is come in with a digital-first service and be a leader in that space.
Sodhi informed that for the time being, it will be part of the overall SonyLIV subscription.
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