The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff May 31, 2019 7:29 PM

The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices

exchange4media Staff May 31, 2019 6:59 PM

The campaign will span across OOH, digital media and on ground activations across multiple cities

exchange4media Staff May 31, 2019 5:51 PM

Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts

exchange4media Staff May 31, 2019 5:51 PM

The new channel which has been launched on May 31st will offer viewers 101 world premieres through the year

exchange4media Staff May 31, 2019 5:24 PM

The deals include several award-winning titles such as Himalayan Gold Rush and Moonwalk One

exchange4media Staff May 31, 2019 5:21 PM

Anuraag Srivastava, Co-Founder & COO, Rainshine, spoke to exchange4media about launching Ulta Fullta, India’s first cricket Digital Game Show and it's integration with the World Cup

Priyaankaa Mathur May 31, 2019 5:18 PM

Conceptualised by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt, the show will premiere on June 2, 2019

exchange4media Staff May 31, 2019 5:10 PM

The channel’s coverage will be led by News18 India Deputy Managing Editor Kishore Ajwani and senior anchor Anand Narasimhan

exchange4media Staff May 31, 2019 4:20 PM

V-Nourish from Veeba Foods is a nutrition supplement for kids above 5 years

exchange4media Staff May 31, 2019 4:19 PM

The game allows users to predict and win rewards every time they choose to have their food delivered from Zomato

exchange4media Staff May 31, 2019 3:56 PM

The music video will also see other PUMA brand ambassadors like Sushma Verma, Indian National Woman Cricketer, and Mary Kom, Indian Olympic Boxer express their support for the team.

exchange4media Staff May 31, 2019 3:48 PM

The series will be available on Hungama Play and partner networks from May 30, 2019

exchange4media Staff May 31, 2019 3:21 PM

Apart from the digital film, Mondelez plans to roll out the campaign on OOH and other digital media

exchange4media Staff May 31, 2019 3:10 PM

Coinciding with the highly-anticipated World Cup 2019, the campaign will run from May 25th to June 14th

exchange4media Staff May 31, 2019 2:49 PM

At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment

exchange4media Staff May 31, 2019 1:43 PM

He was the Human Resources Development minister in the previous cabinet

exchange4media Staff May 31, 2019 1:16 PM

At the Pitch CMO Summit Bangalore 2019, Arjun Ranga, MD, Cycle Pure Agarbathies spoke about ‘Building A Meaningful Brand’ during his valedictory address

exchange4media Staff May 31, 2019 1:04 PM

Ad revenue has posted a growth of 2.3% to reach Rs 1736.6 crore in FY19, the company has said

exchange4media Staff May 31, 2019 12:36 PM

Entertainment Network India, which operates Radio Mirchi, has made Rs 175.5 crore as revenue during the fourth quarter

exchange4media Staff May 31, 2019 12:02 PM