In 2021, gaming leveled up emerging as a rich and diverse ground for storytelling and community building

exchange4media Staff Dec 2, 2021 1:12 PM

While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts

Mansi Sharma May 21, 2021 10:02 AM

While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts

exchange4media Staff Mar 16, 2021 8:05 AM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash

exchange4media Staff Jan 19, 2021 2:28 PM

The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness

exchange4media Staff Jan 5, 2021 3:21 PM

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message

exchange4media Staff Nov 18, 2020 10:59 AM

YouTube's leaderboard showcased brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown

exchange4media Staff Jun 17, 2020 12:59 PM

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

A round-up of the 10 most viewed YouTube ads in India for the month of July

exchange4media Staff Aug 28, 2018 12:01 PM

This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London

exchange4media Staff Aug 7, 2018 8:53 AM

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff Jun 28, 2018 3:56 PM

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM

Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.

Abhinn Shreshtha Aug 20, 2014 8:40 AM