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Google, SBI, Parle top YouTube's list of most-watched PSA ads 

YouTube's leaderboard showcased brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown

e4m by exchange4media Staff
Published: Jun 17, 2020 12:59 PM  | 1 min read
Youtube

As India grapples to flatten the COVID-19 curve and mitigate massive disruptions across the country, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Leveraging effective messaging channels and creatives, brands are encouraging consumers to stay safe, practice caution, express our gratitude to the frontline workers and take all the necessary precautions to fence the coronavirus infection.

The special edition, PSA Ads leaderboard by YouTube in India captures the most-watched PSA ads in the last three months. The leaderboard captures the brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown and spreads across sectors like Tech, Banking, Auto, and FMCG.

1. Google India (Public Lifetime Global Views - 59628121)

2. SBI Card (Public Lifetime Global Views - 38121768)

3. Parle  (Public Lifetime Global Views - 13857709)

4. HDFC (Public Lifetime Global Views - 10118182)

5. Kia Motors India (Public Lifetime Global Views - 9172482)

6. RSPL GROUP (Public Lifetime Global Views - 8446444)

7. Oreo India (Public Lifetime Global Views - 5037851)

8. Dabur Dental Care (Public Lifetime Global Views - 6338160)

9. Britannia India (Public Lifetime Global Views - 6329906)

10. Duroflex (Public Lifetime Global Views - 6182287)

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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