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Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.

Nadeesh Ramachandran Dec 19, 2016 9:13 AM

Vserv ropes in Google India’s former retail head Nadeesh Ramachandran to head sales

In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions

exchange4media Staff Dec 2, 2015 9:01 AM

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

Vserv forays into commerce; provides end-to-end solutions for Telcos and DTH operators

This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution

exchange4media Staff May 14, 2015 4:18 PM

Maverick Capital Ventures invests in Vserv

With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India

exchange4media Staff Mar 4, 2015 3:01 PM

Union Budget 2015: Despite service tax, digital players optimistic

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands

Abhinn Shreshtha Mar 3, 2015 9:19 AM

Trendspotting: The rise of e-commerce sales on mobile

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Ankur Singh Dec 2, 2014 8:06 AM

Brand dilemma in the multi-screen consumer age

In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Ankur Singh Dec 1, 2014 8:03 AM

Marketers lap up re-targeting for screen-agnostic 'always-on' consumers

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies

Ankur Singh Nov 20, 2014 7:55 AM

 Vserv unveils proposition to lead the smart data revolution

Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time

exchange4media Staff Oct 22, 2014 11:34 AM

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Vserv appoints Pranab Punj as AVP, Global Marketing

In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web business

exchange4media Staff Sep 4, 2014 8:13 AM

Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi

Sonam Gulati Jun 6, 2014 8:26 AM

Vserv.mobi launches Search Intent Ads for mobile shopping

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy

exchange4media Staff Apr 17, 2014 8:18 AM

Vserv.mobi launches RTB on its mobile ad exchange

Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation

exchange4media Staff Apr 10, 2014 3:30 PM

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Facebook buys WhatsApp. What next?

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati Feb 21, 2014 9:23 AM

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users

Sonam Gulati Feb 17, 2014 7:57 AM

Vserv.mobi announces SmartRewards ad format

The ad format helps convert mobile ads into free top ups for talktime, SMS & megabytes and allows advertisers to engage & cultivate brand loyalty among users

exchange4media Staff Jan 30, 2014 1:13 PM