vserv
Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space
Shikha Paliwal Nov 12, 2019 8:48 AM
Both companies aim to reinvent the way financial products are bought digitally in India
exchange4media Staff Nov 7, 2019 10:43 AM
Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.
Nadeesh Ramachandran Dec 19, 2016 9:13 AM
In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions
exchange4media Staff Dec 2, 2015 9:01 AM
Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with
Abhinn Shreshtha Nov 25, 2015 8:03 AM
exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016
Abhinn Shreshtha Sep 10, 2015 2:01 PM
This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution
exchange4media Staff May 14, 2015 4:18 PM
With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India
exchange4media Staff Mar 4, 2015 3:01 PM
FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands
Abhinn Shreshtha Mar 3, 2015 9:19 AM
With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable
Ankur Singh Dec 2, 2014 8:06 AM
In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands
Ankur Singh Dec 1, 2014 8:03 AM
The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies
Ankur Singh Nov 20, 2014 7:55 AM
Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time
exchange4media Staff Oct 22, 2014 11:34 AM
The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams
Abhinn Shreshtha Sep 8, 2014 7:49 AM
In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web business
exchange4media Staff Sep 4, 2014 8:13 AM
Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi
Sonam Gulati Jun 6, 2014 8:26 AM
Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy
exchange4media Staff Apr 17, 2014 8:18 AM
Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation
exchange4media Staff Apr 10, 2014 3:30 PM
The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination
Abhinna Shreshtha Feb 24, 2014 9:25 AM
