viewership
research?blur=25

Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

exchange4media Staff Sep 20, 2022 10:30 AM

news?blur=25

While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted

Javed Farooqui Jul 21, 2022 8:51 AM

TV?blur=25

Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022

Javed Farooqui Jul 18, 2022 8:26 AM

Leena Lele Dutta?blur=25

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more

Sonam Saini Apr 19, 2022 8:41 AM

Zee Media Logo?blur=25

The brand promoted the election result day coverage through various traditional and new-age marketing tools

exchange4media Staff Mar 16, 2022 2:14 PM

TV News?blur=25

The channel's move to carry Hindi feed on English channel was intended to record higher viewership and increase its ratings, say industry observers

exchange4media Staff Mar 11, 2022 3:18 PM

BARC?blur=25

According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data

exchange4media Staff Mar 9, 2022 8:12 AM

TV?blur=25

According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows

Sonam Saini Jan 21, 2022 8:47 AM

cricket?blur=25

Experts believe that there will be no loss of revenue for the broadcaster since the ad inventory for the tournament is already sold out

Sonam Saini Nov 12, 2021 8:34 AM

barc?blur=25

Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the South market

exchange4media Staff Aug 5, 2021 5:58 PM

BARC?blur=25

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

Zee Music Co.?blur=25

Composer duo Ajay-Atul’s album is being celebrated for its extraordinary, refreshing soundtrack and combination of Maharashtrian folk music with western symphonic music

exchange4media Staff Jun 1, 2021 2:20 PM

abp nadu?blur=25

The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day

exchange4media Staff May 6, 2021 7:07 AM

cricket?blur=25

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

BARC?blur=25

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

discovery+?blur=25

Viewers will get to enjoy some of the top-class titles on the streaming platform, ranging in genres like adventure, thriller, sports, lifestyle, history, wildlife and much more

exchange4media Staff Feb 12, 2021 3:56 PM

TV?blur=25

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital

exchange4media Staff Jan 12, 2021 9:04 AM