viewership
BARC?blur=25

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

Zee Music Co.?blur=25

Composer duo Ajay-Atul’s album is being celebrated for its extraordinary, refreshing soundtrack and combination of Maharashtrian folk music with western symphonic music

exchange4media Staff Jun 1, 2021 2:20 PM

abp nadu?blur=25

The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day

exchange4media Staff May 6, 2021 7:07 AM

cricket?blur=25

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

BARC?blur=25

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

discovery+?blur=25

Viewers will get to enjoy some of the top-class titles on the streaming platform, ranging in genres like adventure, thriller, sports, lifestyle, history, wildlife and much more

exchange4media Staff Feb 12, 2021 3:56 PM

TV?blur=25

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital

exchange4media Staff Jan 12, 2021 9:04 AM

Bigg Biss Telugu?blur=25

Bigg Boss Telugu announced Abhijeet Duddala as its fourth season winner

exchange4media Staff Dec 31, 2020 7:13 PM

Zee Thirai?blur=25

The channel is all set to flag off the New Year with an all-new buffet of movie segments & an eclectic mix of movies for its viewers’ entertainment

exchange4media Staff Dec 31, 2020 3:52 PM

News?blur=25

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

Governance Now?blur=25

The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series

exchange4media Staff Dec 4, 2020 8:21 AM

BARC?blur=25

The methodology for the calculation of AMA will continue to remain the same as that of Impressions

exchange4media Staff Dec 1, 2020 2:19 PM

IPL?blur=25

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever

exchange4media Staff Nov 20, 2020 4:32 PM

IPL?blur=25

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches

exchange4media Staff Oct 30, 2020 4:14 PM

Debraj Tripathy?blur=25

Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run

Debraj Tripathy Oct 14, 2020 9:17 AM

MxPlayer?blur=25

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM