viewership
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
Imran Fazal Jul 27, 2026 9:07 AM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 25, 2026 6:35 PM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
In a conversation with Dr. Annurag Batra, India's original media pioneer reflects on 33 years of Zee, the ₹43,000-crore debt he repaid, and why the best disruption from his house is still to come
e4m Staff Apr 10, 2026 9:11 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Government eases net worth norms for TV rating agencies; Eligibility criteria reduced to Rs 5 Crore from Rs. 20 Crore
e4m Staff Mar 27, 2026 6:49 PM
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands
Ganapathy Viswanathan Mar 8, 2026 8:41 AM
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Fresh content approach of the flagship Hindi GEC drove strong resonance with consumers, said the company
e4m Staff Feb 20, 2026 5:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 second spot
Aditi Gupta Feb 4, 2026 9:34 AM
According to sources, MSOs have raised concerns regarding the proposed inclusion of connected TV as a recognised viewing platform
Aditi Gupta Dec 6, 2025 9:15 AM
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
The ministry has proposed that existing rating agencies expand their panel to 80,000 households within six months of the amendment notification
The first 13 matches of the ICC Women’s World Cup 2025 recorded a five-fold rise in viewership over the 2022 tournament
e4m Staff Oct 17, 2025 12:36 PM
Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to capture consumption across both linear and digital platforms
Aditi Gupta Oct 16, 2025 9:03 AM
With a 13% year-over-year rise in advertising revenue to $9.8 billion, YouTube unveils AI-driven livestreaming upgrades, dynamic brand integrations, and enhanced tools for creators
e4m Staff Sep 17, 2025 9:00 AM
The platform has introduced in-stream ad viewership tracking technology and AI-led media creation & distribution
The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen viewership
While many channels maintained steady performance, a few standout changes have reshaped the rankings, particularly among the top players
e4m Staff Jun 12, 2025 10:11 AM
The news genre peaked and accounted for 16% of TV Viewership during the three critical days (7th, 8th, 9th May 2025) as against the usual 6%
e4m Staff May 19, 2025 5:41 PM
Understanding where Indian men are truly paying attention — and how brands can turn a missed opportunity into real impact
NATIVE CONTENT May 16, 2025 1:15 PM
According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language for TV audiences across the country
In regular BARC homes, monetary incentives and the sense of contributing to national viewership patterns often encourage participation, an approach that doesn't work in premium households
Tasmayee Laha Roy Oct 3, 2024 9:04 AM
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM