viewership

On March 1, the day Wing Commander Abhinandan Varthaman returned to India, viewership of news channels surpassed that of general entertainment channels

Tasmayee Laha Roy 1 week ago

SonyLIV manages to get over 300 per cent more live streaming viewers than during the Indian team’s tour to England and over 350 per cent more than the series in South Africa 

exchange4media Staff 25-January-2019

Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff 27-December-2018

Channels, both Hindi and English, saw their viewership growing many times, according to BARC data

Sonam Saini 24-December-2018

On December 11, Hindi news genre viewership grew by 3.8 times in Hindi speaking market and English news genre viewership grew by 3.5 times across the country

Sonam Saini 21-December-2018

Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff 13-December-2018

However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff 11-December-2018

Zee Anmol continues to lead both overall and rural market this week

exchange4media Staff 06-December-2018

In overall market, Zee Anmol's Kumkum Bhagya bags the first spot in top five programming list while Naagin-3 on Colors leads in urban market

exchange4media Staff 29-November-2018

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin in top five programmes in overall market.

exchange4media Staff 01-November-2018

The market size consisted of advertising revenues of Rs 22,400 crore and subscription revenue of Rs 42,800 crore in FY18

exchange4media Staff 06-September-2018

Due to the strike, viewers migrated to Bangla Movie Channels, which increased the genre viewership by 37% compared to the previous week

exchange4media Staff 06-September-2018

According to BARC data, the average impressions for urban viewers across India in 2018 are 353.1 million, compared to 220.7 million in 2017

exchange4media Staff 30-August-2018

With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV

exchange4media Staff 29-August-2018

Tamil News genre saw a spike from 209 million Impressions to 535 million Impressions in week 32 as compared to the previous three weeks

exchange4media Staff 22-August-2018

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff 02-August-2018

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini 18-July-2018

At present BARC has 33,000 sample TV homes in their measurement universe and this number is expected to rise to 55,000 in the near future

exchange4media Staff 17-July-2018

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri 17-July-2018