MIB proposes to expand TRP meter panel size to 1.2 lakh households

The ministry has proposed that existing rating agencies expand their panel to 80,000 households within six months of the amendment notification

by e4m Staff
Published: Nov 6, 2025 1:49 PM | 2 min read

The Ministry of Information and Broadcasting (MIB) has proposed a significant expansion of the television rating panel size from the current 55,000 households to 1.2 lakh as part of fresh amendments to the existing Television Rating Point (TRP) policy.

In the latest draft amendment to the Policy Guidelines for Television Rating Agencies, 2014, the ministry has recommended that a minimum panel size of 80,000 households be implemented within 18 months of registration as a Television Rating Agency. Thereafter, the panel size would increase by 10,000 households every year until it reaches 1.2 lakh, according to the draft.

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For the existing rating agency, the ministry has proposed a tighter deadline, the panel size must be increased to 80,000 households within six months from the date of notification of these amendments, followed by an annual increment of 10,000 households until the 1.2 lakh mark is achieved.

The proposed draft further clarifies that agencies will have the flexibility to expand beyond 1.2 lakh households “as per their business requirements.”

The MIB had earlier, on July 2, invited feedback on the initial draft amendments to the 2014 policy. In the revised version issued today, the government has incorporated updated timelines and panel size targets.

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Stakeholders have been asked to submit their feedback within 30 days, with the deadline set for December 5.

The expansion aims to enhance the accuracy and representation of television viewership data, addressing long-standing concerns from broadcasters and advertisers over the limited size and diversity of the current sample base.