viewership-data
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
The ministry has proposed that existing rating agencies expand their panel to 80,000 households within six months of the amendment notification
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
The new initiative will reflect in the data for Week 34, starting August 22
exchange4media Staff Sep 3, 2020 11:36 AM