Rooter launches ‘rStream’ to help brands connect with Gen Z
The platform has introduced in-stream ad viewership tracking technology and AI-led media creation & distribution
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Published: Sep 2, 2025 4:21 PM | 1 min read
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Rooter has launched rStream, a native Adtech solution that helps brands drive stronger impact from their campaigns while enabling creators to monetize their content efficiently.
rStream allows brands to integrate into live game streams without interrupting the viewer experience. At the same time, it pushes the envelope on the industry’s campaign quality measurement practices, delivering actual, real-time, in-stream Ad views data.
rStream transforms how brands engage with live-streaming audiences through AI-powered, context-aware ad creation.
Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter said “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”
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