vehicles
Roy joins Tata Motors from Tractors and Farm Equipment Limited (TAFE), where he was Senior Vice President - Sales & Marketing
e4m Staff Apr 28, 2026 4:00 PM
In his post on X, Vikram Chopra made it clear that his appeal stems from personal concern, not corporate strategy
e4m Staff Nov 26, 2025 4:11 PM
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
Pooja Yadav Nov 18, 2025 9:21 AM
The rebranding reflects the structural separation of Tata Motors’ passenger and commercial vehicle businesses
e4m Staff Oct 24, 2025 6:03 PM
Prior to joining Eicher Motors, Mario Alvisi spent over a decade at Ducati
e4m Desk Oct 16, 2025 10:10 AM
In her new role, Ganguly will drive the company’s Diversity, Equity and Inclusion (DEI) charter along with taking on the responsibility of Internal Communications
Guest Column: Asif Shamim, Head of International Business at Tata Motors Commercial Vehicles, writes that Indian brands can go global by building relevance and trust through the MAPS framework
Asif Shamim Sep 9, 2025 1:58 PM
Drawing inspiration from the Association of Mutual Funds in India’s successful ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ seeks to build momentum for EV adoption across the country
e4m Staff Aug 14, 2025 1:26 PM
Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive brand experiences to capture mindshare
Sunidhi Vijay Jul 11, 2025 9:32 AM
Forbes announced the World’s Most Influential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held
e4m Staff Jun 20, 2025 3:04 PM
The company has roped in Raushan Kumar, Sandeep Mathur and Amit Kumar Gupta
e4m Staff May 12, 2025 4:08 PM
The Tata Motors Commercial Vehicles’ YouTube has garnered 1.32 lakh subscribers within two years of its launch
e4m Staff Jan 3, 2025 11:39 AM
Sushant Balsekar was the Head of Communications at Daimler Commercial Vehicles
e4m Staff Sep 13, 2024 3:32 PM
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
The new ad film has been conceptualized by Edelman India and RMI
exchange4media Staff Jan 27, 2022 1:38 PM
The #NexonEVChargingStories campaign, featuring a series of short videos, presents real-world use cases that demonstrate the ease of using a home and a public charging point
exchange4media Staff May 15, 2021 7:37 AM
The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles
exchange4media Staff Mar 22, 2021 5:14 PM
The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max
exchange4media Staff Feb 12, 2020 12:40 PM
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'
exchange4media Staff Jan 31, 2020 2:49 PM