Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media

Ganapathy Viswanathan Jun 18, 2026 9:38 AM

TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark

Kanchan Srivastava Jun 2, 2026 8:33 AM

As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news

Anuja Jain May 6, 2026 9:16 AM

OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers

Chehneet Kaur Mar 2, 2026 8:54 AM

Experts say the real shift is within digital itself—from a bottom-funnel conversion tool to a central driver of brand building, scale and measurable growth

Sunidhi Vijay Feb 20, 2026 8:38 AM

Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency

e4m Staff Dec 1, 2025 12:14 PM

Veteran journalist Rajdeep Sardesai delves into his latest book, reflecting on the challenges of TV news in the digital age, the impact of hyper-polarization, and more

Ruhail Amin Feb 11, 2025 9:11 AM

According to dentsu-e4m Digital Advertising Reports 2025, Television AdEx saw a degrowth of 5.95%, Print 6.02% and Radio 7.44% even as Digital AdEx grew by 21.05% in 2024 over 2023

Jagruti Verma Feb 7, 2025 9:27 AM

As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m spoke to industry leaders to decode the trend

Sunidhi Vijay Feb 4, 2025 9:06 AM

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

Shalinee Mishra Jan 17, 2025 8:52 AM

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale

e4m Staff Aug 14, 2024 9:04 AM

In a letter to MIB, NBA explained that application of IT rules 2021 will lead to duplication of the adjudicatory & redressal mechanism resulting in the creation of parallel adjudicatory bodies

exchange4media Staff May 27, 2021 5:29 PM

The report also noted that television has the largest share in the Indian advertising market at 41%, thanks to strong audience loyalty

exchange4media Staff Feb 8, 2021 7:51 AM

The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19

exchange4media Staff Aug 19, 2020 8:31 AM