surf-excel

Eid-ul-Fitr: Global ad campaigns that captured the sentiments just right

These global Ramadan and Eid campaigns have ticked all the right boxes

exchange4media Staff 16-June-2018

Advertising really began with the entry of brand Nirma: Ajai Jhala, BBDO India

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri 14-June-2018

Ramadan Ads: Brands need to find a fresh new angle to an age-old story

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri 05-June-2018

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

exchange4media Staff 01-December-2017

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Sarmistha Neogy 20-October-2016

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy 04-May-2016

TAM encourages strategic and scientific approach of media planning at Emvies

TAM Media Research, in association with Ad Club of India, continues to take initiatives to promote a strategic approach of media professionals towards media planning through TAM Awards at Emvies.

exchange4media Staff 29-August-2011