The concentrated formula ensures cleanliness and convenience

exchange4media Staff Jun 17, 2021 1:03 PM

From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL

Misbaah Mansuri May 11, 2021 8:47 AM

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

The Holi campaigns Greenroom loved working on this year

exchange4media Staff Apr 1, 2021 7:14 PM

From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

The ad shows how a little boy makes the festival of colours special for his elderly friend

exchange4media Staff Mar 2, 2021 11:16 AM

 Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons

exchange4media Staff Apr 27, 2020 3:22 PM

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

Prior to this, Puri was Chief Business Officer at Jubilant FoodWorks Ltd

exchange4media Staff Aug 5, 2019 3:59 PM

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store

exchange4media Staff Mar 13, 2019 8:55 AM

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan Mar 12, 2019 9:02 AM

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza Mar 7, 2019 8:23 AM

Conceptualised by Lowe Lintas Mumbai, the campaign aims to stay true to the essence of Holi by sending out a message of bringing people together through colours

exchange4media Staff Mar 5, 2019 6:03 PM

These global Ramadan and Eid campaigns have ticked all the right boxes

exchange4media Staff Jun 16, 2018 10:00 AM

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri Jun 5, 2018 9:00 AM

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

exchange4media Staff Dec 1, 2017 8:48 AM