surf-excel
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
exchange4media Staff Mar 17, 2022 8:23 AM
The campaign will go live across TV & outdoor media from March 1
exchange4media Staff Feb 25, 2022 4:07 PM
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Mansi Sharma Oct 25, 2021 8:52 AM
The TVC is conceptualised by its creative agency Lowe Lintas
exchange4media Staff Sep 7, 2021 1:24 PM
The concentrated formula ensures cleanliness and convenience
exchange4media Staff Jun 17, 2021 1:03 PM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
From Surf Excel to Burger King, these Holi-themed ads hit the right spot
Misbaah Mansuri Mar 30, 2021 8:44 AM
The ad shows how a little boy makes the festival of colours special for his elderly friend
exchange4media Staff Mar 2, 2021 11:16 AM
Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons
exchange4media Staff Apr 27, 2020 3:22 PM
The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts
Nafisa Shaheen Oct 23, 2019 9:26 AM
Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results
exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM
HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more
Misbaah Mansuri Aug 26, 2019 8:25 AM
Prior to this, Puri was Chief Business Officer at Jubilant FoodWorks Ltd
exchange4media Staff Aug 5, 2019 3:59 PM
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
Noel Dsouza Mar 20, 2019 6:16 PM
Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store
exchange4media Staff Mar 13, 2019 8:55 AM
While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too
Dolly Mahayan Mar 12, 2019 9:02 AM
Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas
Noel Dsouza Mar 7, 2019 8:23 AM
Conceptualised by Lowe Lintas Mumbai, the campaign aims to stay true to the essence of Holi by sending out a message of bringing people together through colours
exchange4media Staff Mar 5, 2019 6:03 PM
