surf-excel
Sudhir Sitapati Conclave

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

love & care hul

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

Cipla

Prior to this, Puri was Chief Business Officer at Jubilant FoodWorks Ltd

exchange4media Staff Aug 5, 2019 3:59 PM

Holi Ad Campaigns

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Surf Excel Ad

Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store

exchange4media Staff Mar 13, 2019 8:55 AM

SurfExcel

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan Mar 12, 2019 9:02 AM

Surf Excel Ad campaign

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza Mar 7, 2019 8:23 AM

Surf Excel Rang Laaye Sang

Conceptualised by Lowe Lintas Mumbai, the campaign aims to stay true to the essence of Holi by sending out a message of bringing people together through colours

exchange4media Staff Mar 5, 2019 6:03 PM

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri Jun 5, 2018 9:00 AM

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

exchange4media Staff Dec 1, 2017 8:48 AM

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Sarmistha Neogy Oct 20, 2016 8:07 AM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

TAM encourages strategic and scientific approach of media planning at Emvies

TAM Media Research, in association with Ad Club of India, continues to take initiatives to promote a strategic approach of media professionals towards media planning through TAM Awards at Emvies.

exchange4media Staff Aug 29, 2011 8:36 AM