surf-excel
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store
exchange4media Staff 13-March-2019
While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too
Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas
Conceptualised by Lowe Lintas Mumbai, the campaign aims to stay true to the essence of Holi by sending out a message of bringing people together through colours
exchange4media Staff 05-March-2019
These global Ramadan and Eid campaigns have ticked all the right boxes
exchange4media Staff 16-June-2018
After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry
It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers
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The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey
exchange4media Staff 01-December-2017
Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video
Sarmistha Neogy 20-October-2016
The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward
TAM Media Research, in association with Ad Club of India, continues to take initiatives to promote a strategic approach of media professionals towards media planning through TAM Awards at Emvies.
exchange4media Staff 29-August-2011
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