sports-marketing
Prior to the elevation, he served as AGM - Sports Sponsorship & Sales
e4m Staff Oct 12, 2026 9:46 AM
Prior to the move, Ghosh was National Head – Sports at Wavemaker India
Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bondy to a global sporting icon
Ganapathy Viswanathan Sep 24, 2026 9:33 AM
Ganapathy Viswanathan asks will brands see the Asian Games simply as an advertising property, or will they become part of the conversation?
Ganapathy Viswanathan Sep 19, 2026 6:46 PM
As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film production and media entrepreneurship
e4m Staff Sep 18, 2026 10:24 AM
Prior to this, Geetanjali Jain was with Procter & Gamble as Senior Brand Manager
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan Sep 7, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
SportVibes will join Havas Play in the Netherlands, expanding the network's capabilities across Benelux
e4m Staff Jul 22, 2026 12:58 PM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Simran Sabherwal Jun 26, 2026 12:36 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
Shalinee Mishra Jun 18, 2026 9:21 AM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Shukla joins Gujarat Titans from Dream11 where he was the Assistant Vice President-Marketing
e4m Staff Feb 10, 2026 2:54 PM
WPP Media Sports is a unified sports and gaming practice delivering premier, scalable sports sponsorships, integrations, and content to drive intelligent growth with fans
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that’s gone from classroom pastime to high-value intellectual entertainment
Chehneet Kaur Oct 28, 2025 9:33 AM
Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
e4m Staff Oct 15, 2025 11:25 AM