With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands

exchange4media Staff Aug 6, 2021 5:09 PM

Karan Ahluwalia?blur=25

During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies

exchange4media Staff Jan 5, 2021 5:33 PM


Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM

ITW Catalyst?blur=25

ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary

exchange4media Staff Mar 18, 2020 10:00 PM

Real Kashmir FC campaign?blur=25

The campaign showcases the faith that fans showed towards Real Kashmir favourite club

exchange4media Staff Dec 6, 2019 7:02 PM

Jose Antonio Cachaza LaLiga India?blur=25

At the e4m Martech Mumbai 2019, Jose Antonio Cachaza, Managing Director of LaLiga India spoke about using technology to market to the sports fans

exchange4media Staff Nov 27, 2019 8:52 AM

Adidas Real Kashmir FC?blur=25

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

BKT LaLiga?blur=25

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

ESP Properties?blur=25

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff Feb 26, 2019 6:25 PM


farm communications has been launched with an aim to place Indian sports at global sports arena

exchange4media Staff Aug 30, 2018 3:15 PM


Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 18, 2018 8:55 AM

Dentsu planning sports vertical in India?blur=25

With a view to tapping the growing sports culture in the country, Dentsu is planning to set up a sports unit in India. As per a PWC report, Southeast Asia is expected to see over $18 bn being pumped into sports marketing this year

exchange4media Staff Aug 7, 2014 3:28 PM

2-min video: "Sportscasting will be good for revenue generation"?blur=25

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair Jun 4, 2013 9:05 AM

2-min video: “Sportscasting will be good for revenue generation”?blur=25

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair Jun 3, 2013 7:34 AM

Innocean kickstarts sports marketing vertical in India?blur=25

Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.

Preeti Hoon Feb 17, 2011 7:36 AM

Marketers beginning to speak the language of sports?blur=25

With sports frenzy only increasing in India in the days to come, marketers will have to buckle up to leverage from it.

Akash Raha Feb 8, 2011 7:47 AM

Digital, sports marketing to be Innocean’s focus areas in 2010?blur=25

Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2009. Innocean plans to have increased focus on sports marketing opportunities. Digital media, too, is an area of focus and the marketing weapon of choice for Innocean in the year ahead.

Pallavi Goorha Kashyup Jan 14, 2010 7:34 AM