sports-marketing
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Simran Sabherwal Jun 26, 2026 12:36 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
Shalinee Mishra Jun 18, 2026 9:21 AM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Shukla joins Gujarat Titans from Dream11 where he was the Assistant Vice President-Marketing
e4m Staff Feb 10, 2026 2:54 PM
WPP Media Sports is a unified sports and gaming practice delivering premier, scalable sports sponsorships, integrations, and content to drive intelligent growth with fans
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that’s gone from classroom pastime to high-value intellectual entertainment
Chehneet Kaur Oct 28, 2025 9:33 AM
Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
e4m Staff Oct 15, 2025 11:25 AM
Guest Column: Uday Mohan, COO, Havas Media & Havas Play, on how esports are reshaping audience engagement and redefining sport itself
Uday Mohan Aug 7, 2025 9:15 AM
According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures
Aditi Gupta May 1, 2025 8:50 AM
The B-school will now offer multiple courses like sports business, gaming and e-Sports
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
e4m Staff Mar 19, 2024 10:18 AM
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
Shantanu David Mar 19, 2024 8:38 AM
The cricketer will soon come up with his own company that will manage his media deals, say media reports
e4m Staff Nov 21, 2023 6:48 PM
The 3-match T20 Series 2023 will take place between 18th August to 23rd August 2023
exchange4media Staff Aug 14, 2023 4:32 PM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Neeta Nair Apr 4, 2023 5:43 PM
Gauba, Associate Partner - Deal Advisory at KPMG India, delivered a keynote address at e4m-GroupM Let’s Play: Sports marketing summit
exchange4media Staff Jan 21, 2023 10:48 AM
At e4m-GroupM Let’s Play: Sport marketing summit, experts discuss how the infrastructure and facilities for women’s sports have increased over the last few years
exchange4media Staff Jan 21, 2023 9:05 AM
At e4m-GroupM Let’s Play: Sports marketing summit, experts discuss ‘What to expect in esports in 2023?’
exchange4media Staff Jan 20, 2023 8:55 AM
The CEO of Wavemaker, South Asia, was on a panel discussing ‘Athletes Wishlist for Corporate India’ at the e4m & GroupM Lets Play-Sports marketing summit
exchange4media Staff Jan 19, 2023 3:28 PM
At the e4m-GroupM Let’s Play: Sports marketing summit, a panel of experts discussed the potential of the sports industry in India, fan engagement and more
exchange4media Staff Jan 19, 2023 1:48 PM
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
exchange4media Staff Jan 19, 2023 8:53 AM
A panel of experts shared their views on mainstreaming sports streaming at the e4m-GroupM Let’s Play: Sports marketing summit
exchange4media Staff Jan 19, 2023 8:51 AM
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
exchange4media Staff Jan 19, 2023 8:09 AM
At e4m-GroupM Let’s Play: Sports marketing summit, Burman, Chairman of Dabur India Ltd, recounts his journey as an IPL franchise owner and his views on the scope of sports other than cricket in India
exchange4media Staff Jan 18, 2023 3:14 PM
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
exchange4media Staff Jan 18, 2023 12:33 PM
Experts to discuss the fast-changing landscape of sports marketing, the evolution of brands in the Indian sports industry & more
exchange4media Staff Jan 18, 2023 8:47 AM
At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV
exchange4media Staff Sep 27, 2022 3:19 PM
Govindan handled ad sales for multiple sporting properties, including ICC, IPL, Olympics, FIFA World Cup
exchange4media Staff Jul 25, 2022 3:22 PM
Based in Cape Town, the new franchise will take forward the Mumbai Indians brand
exchange4media Staff Jul 20, 2022 3:11 PM
Adani Sportsline acquires Gujarat franchise while GMR Sports owns Telangana franchise
exchange4media Staff Jun 6, 2022 9:28 AM
Before joining Sporty Solutionz, Kohli was the CEO of ITV Network
exchange4media Staff Apr 25, 2022 5:02 PM
The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow
exchange4media Staff Mar 2, 2022 5:21 PM
With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands
exchange4media Staff Aug 6, 2021 5:09 PM
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies
exchange4media Staff Jan 5, 2021 5:33 PM
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Misbaah Mansuri Dec 7, 2020 9:02 AM
Industry leaders will spell out the impact of COVID-19 on live sporting events
exchange4media Staff Jun 4, 2020 9:08 AM
ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary
exchange4media Staff Mar 18, 2020 10:00 PM