As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience

Aryendra Khan Jun 17, 2026 8:55 AM

After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech

Kanchan Srivastava Mar 28, 2024 8:47 AM

Sponsorships for IPL and BCCI titles as well as Jersey will expire this year

exchange4media Staff Feb 10, 2023 8:14 AM

Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more

Javed Farooqui Apr 6, 2021 8:56 AM

The payment platform is also sponsoring 4 IPL franchises - Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals

exchange4media Staff Mar 18, 2021 1:37 PM

With leading premium partners across sports, news and entertainment, Amplify Sponsorships on Twitter is becoming the preferred choice for brands to reach massive audiences and sponsor great content

exchange4media Staff Feb 24, 2021 9:06 AM