sony sab?blur=25

The channel is transitioning from a comedy brand to one that tells stories that resonate with people's everyday lives

exchange4media Staff Nov 4, 2022 9:06 AM


According to media reports, producer Asit Kumarr Modi is trying hard to make him stay

exchange4media Staff May 17, 2022 4:22 PM

Prashant Bhatt?blur=25

In his new role, Bhatt will be spearheading the content & programming division for the channel and will also manage the content line-up and the channel’s creative strategy

exchange4media Staff Nov 22, 2021 3:07 PM


Star Plus continues to dominate Hindi speaking market (HSM), while Sun TV dominates the South market, according to the data

exchange4media Staff Jul 29, 2021 5:05 PM


In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list

exchange4media Staff Jul 15, 2021 4:30 PM

Neeraj Vyas - Sony Sab?blur=25

In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV

Sonam Saini Dec 14, 2020 9:35 AM


Vaishali Sharma, Head - Marketing & Communications, Sony SAB, talks about the ‘Sapno Ka Koi Gender Nahi Hota' campaign for their upcoming show ‘Kaatelal & Sons’

exchange4media Staff Nov 17, 2020 8:35 AM

sab tv?blur=25

Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer Mayur Jumani

exchange4media Staff Nov 11, 2020 6:58 PM


The show is about a new-age father’s journey to become his son’s friend

exchange4media Staff Aug 19, 2020 6:34 PM


Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks

Sonam Saini Jul 9, 2020 9:10 AM


The channel said the episodes will have refreshed storylines

exchange4media Staff Jul 7, 2020 6:34 PM

BARC iNdia?blur=25

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM


In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%

exchange4media Staff Mar 27, 2020 3:10 PM

Khushiyon Wala New Year’ Contest?blur=25

To participate, contestants have to share compelling stories on why they should be with their families for the New Year, either by text, audio or video message

exchange4media Staff Dec 19, 2019 2:48 PM


Choti Sardarni of Colors bags the top spot in the top 5 programme list in Urban Market category

exchange4media Staff Nov 4, 2019 5:57 PM


Sony SAB moves up the ladder with 'Taarak Mehta Ka Ooltah Chashma' being the most-watched show in the Hindi GEC Urban market

exchange4media Staff Oct 25, 2019 9:03 AM