slowdown
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Kanchan Srivastava Jul 4, 2022 8:32 AM
In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic
Anjali Thakur Mar 25, 2020 9:13 AM
Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic
Noel Dsouza Mar 25, 2020 8:29 AM
Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends
Tasmayee Laha Roy Feb 21, 2020 8:43 AM
At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown
exchange4media Staff Feb 14, 2020 1:21 PM
In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time
Tasmayee Laha Roy Jan 23, 2020 8:14 AM
Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020
Sonali Malaviya Dec 17, 2019 8:44 AM
The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020
exchange4media Staff Dec 9, 2019 9:17 AM
The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only
Shikha Paliwal Nov 6, 2019 8:43 AM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja
exchange4media Staff Sep 24, 2019 8:04 AM
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too
Shreshtha Verma Sep 6, 2019 8:45 AM
Most industry heads say they are sure about the sales picking up during the festive season
Dolly Mahayan Sep 4, 2019 8:39 AM
Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders
Tasmayee Laha Roy Aug 29, 2019 8:42 AM
Recent data provided by stock exchanges and Securities and Exchange Board of India (SEBI) revealed that Domestic Institutional Investors (DIIs) had invested more than double the amount sold by Foreign Portfolio Investors during the last two months
Collin Furtado Jun 23, 2015 8:56 AM
"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Priyanka Mehra Nov 8, 2013 7:38 AM
With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD
Abhinav Trivedi Oct 31, 2013 8:38 AM
Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD
Abhinav Trivedi Oct 31, 2013 7:54 AM
The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...
Priyanka Mehra Oct 22, 2013 7:57 AM
