slowdown
Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja
exchange4media Staff Sep 24, 2019 8:04 AM
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too
Shreshtha Verma Sep 6, 2019 8:45 AM
Most industry heads say they are sure about the sales picking up during the festive season
Dolly Mahayan Sep 4, 2019 8:39 AM
Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders
Tasmayee Laha Roy Aug 29, 2019 8:42 AM
Recent data provided by stock exchanges and Securities and Exchange Board of India (SEBI) revealed that Domestic Institutional Investors (DIIs) had invested more than double the amount sold by Foreign Portfolio Investors during the last two months
Collin Furtado Jun 23, 2015 8:56 AM
"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Priyanka Mehra Nov 8, 2013 7:38 AM
With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD
Abhinav Trivedi Oct 31, 2013 8:38 AM
Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD
Abhinav Trivedi Oct 31, 2013 7:54 AM
The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...
Priyanka Mehra Oct 22, 2013 7:57 AM
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India
B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects
Abid Hasan Sep 24, 2013 8:44 AM
TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices
Abhinav Trivedi Sep 24, 2013 8:06 AM
Hit by growing newsprint costs & stagnant revenues, Delhi press is increasing the cover price of all its magazines, excluding 'Business Motoring', over the next three months
Abid Hasan Sep 19, 2013 7:47 AM
Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken
Abid Hasan Sep 18, 2013 8:22 AM
New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties
Abhinav Trivedi Aug 26, 2013 8:12 AM
Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.
Harish Bijoor Jan 3, 2012 9:59 AM
In India after a gap of four years, Dominic Proctor, CEO, Mindshare Worldwide, speaks about how to survive a slowdown and how India was the market to watch out for in the immediate future.
Johnson Napier Feb 24, 2011 7:34 AM
Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’.
Pallavi Goorha Kashyup Jan 30, 2010 6:55 AM
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