Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja

exchange4media Staff Sep 24, 2019 8:04 AM


Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too

Shreshtha Verma Sep 6, 2019 8:45 AM


Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM


Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

Domestic investors buy into Indian economic growth story

Recent data provided by stock exchanges and Securities and Exchange Board of India (SEBI) revealed that Domestic Institutional Investors (DIIs) had invested more than double the amount sold by Foreign Portfolio Investors during the last two months

Collin Furtado Jun 23, 2015 8:56 AM

Courage of conviction makes brands stand apart: Viral Oza

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India

Priyanka Mehra Nov 8, 2013 7:38 AM

Unbranded Diwali: Somber mood prevails this festive season

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

VUCA is an opportunity: Pawan Munjal

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Capitalise on VUCA times to make it work in your favour: Manu Anand

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra Oct 22, 2013 7:57 AM

India a strong market for luxury cars despite slowdown, says BMW

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

a strong market for luxury cars despite slowdown, says BMW

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM

B'casters expect a turnaround in economic conditions in next 6-12 months

B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects

Abid Hasan Sep 24, 2013 8:44 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

Delhi Press to hike cover price of magazines by 15-20%

Hit by growing newsprint costs & stagnant revenues, Delhi press is increasing the cover price of all its magazines, excluding 'Business Motoring', over the next three months

Abid Hasan Sep 19, 2013 7:47 AM

Print players tighten their belts to counter slowdown pangs

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

What slowdown? 50 plus new launches to fuel auto sector media spends

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Guest article: Slow Down India

Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.

Harish Bijoor Jan 3, 2012 9:59 AM

Client retention rate tells me we’re on right course: Dominic Proctor

In India after a gap of four years, Dominic Proctor, CEO, Mindshare Worldwide, speaks about how to survive a slowdown and how India was the market to watch out for in the immediate future.

Johnson Napier Feb 24, 2011 7:34 AM

Naukri welcomes the return of jobs with new TVC

Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist has come up with a new TVC stating ‘Jobs Are Back’.

Pallavi Goorha Kashyup Jan 30, 2010 6:55 AM