On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Shripad Kulkarni Jul 18, 2017 8:01 AM

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts?blur=25

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

Digital to be at the heart of Vizeum India's remodelling plans?blur=25

Within six months, every employee of Vizeum will need to acquire digital training certification

Saif Ahmad Khan Jul 11, 2016 8:34 AM

Vizeum wins media AoR for Warner Bros Pictures India?blur=25

The agency won the account following a multi-agency pitch that was carried out over a period of 6 months

exchange4media Staff Jul 1, 2016 1:40 PM

Vizeum appoints Amita Karwal as COO, North and South?blur=25

Karwal will be responsible for heading all businesses in the North and South and will report to Shripad Kulkarni, Managing Director, Vizeum

exchange4media Staff Apr 5, 2016 11:02 AM

Vizeum wins media duties of Srei?blur=25

The agency already handles the media mandate for Srei’s Non Convertible Debentures (NCD)

exchange4media Staff Sep 29, 2015 1:02 PM

Dentsu Aegis Network appoints Shripad Kulkarni to lead Vizeum in India?blur=25

Kulkarni will report to Ashish Bhasin, Chairman & CEO Dentsu Aegis Network, South Asia and will join the Dentsu Aegis Network India Executive Council

exchange4media Staff Jul 9, 2015 5:29 PM

Percept restructures; integrates media businesses into single entity ‘Percept Media’?blur=25

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media

exchange4media Staff Jul 7, 2015 4:51 PM

Percept Media wins media duties of Numero Uno?blur=25

The agency will be responsible for the company's media planning, ATL, BTL and digital activities; it would also look into scaling up the communication for the company

exchange4media Staff Feb 17, 2015 8:33 AM

Allied Media bags digital mandate for fashion brand Phive Rivers?blur=25

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch

exchange4media Staff Aug 1, 2014 12:35 PM

IBF & TAM: Chances of one-way street strategy succeeding are low?blur=25

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni Jul 16, 2013 8:01 AM

“Future lies in smart outdoor that recognises & reacts to consumer types”?blur=25

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy Mar 25, 2013 7:47 PM

Marketing stalwarts to reveal building connect through entertainment?blur=25

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

Allied Media bags new businesses worth Rs 150 crore?blur=25

Over the last 2 months, Allied has bagged biz of DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism & DSK Hyosung

exchange4media Staff Oct 30, 2012 6:43 PM

Allied Media Network ropes in Shilpa Dhanu?blur=25

Dhanu has been appointed as appointed as Head of M3 Project & Strategy Team. She will be reporting to CEO Shripad Kulkarni

exchange4media Staff Sep 7, 2012 7:09 PM

Percept Media Lab launches; forecasts IPL 5 viewership?blur=25

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining

Shanta Saikia Apr 10, 2012 10:23 AM

Allied Media aggregates Rs 115 cr during festive season?blur=25

Allied Media reportedly clocked billings of Rs 115 crore from October to mid-November on the back of Japanese brands spending aggressively in India.

Deepika Bhardwaj Dec 22, 2011 9:12 AM

PM Balakrishna promoted as COO of Allied Media?blur=25

PM Balakrishna, who has been Vice President, Allied Media till recently, has been elevated as Chief Operating Officer of the company. Balakrishna had joined Allied Media along with Shripad Kulkarni, CEO of the company, since its inception in April 2007.

exchange4media Staff Aug 12, 2011 10:47 AM

Percept Media in strategic alliance with Pointlogic?blur=25

Percept Media has entered into a strategic alliance with Pointlogic, wherein the two will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies.

exchange4media Staff Jun 6, 2011 8:33 AM