Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas 1 week ago

The panel was chaired by Shamsuddin Jasani, Group MD, Isobar South Asia.

exchange4media Staff 17-January-2019

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas 20-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 13-August-2018

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

exchange4media Staff 09-August-2018

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri 29-June-2018

The International Advertising Association hosted an informal get together for Piyush and Prasoon Pandey who are to be conferred with the Cannes Lions Lifetime Achievement Award (Lion of St Mark)

exchange4media Staff 19-June-2018

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas 18-June-2018

Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even better

Misbaah Mansuri 15-July-2017

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff 02-March-2017

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff 30-September-2016

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff 30-September-2016

As their digital partner, the agency will handle digital brand engagement and social media management duties

exchange4media Staff 06-August-2016

The agency won the account following a multi-agency pitch

exchange4media Staff 21-October-2015

Isobar India aims at playing an active and productive role with the NeGD in its future projects under the 'Digital India' banner

exchange4media Staff 16-October-2015

E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector

Sarmistha Neogy 27-July-2015

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy 27-July-2015

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha 29-April-2015

Under the mandate, Isobar will reach out to active and fast growing social communities in India

exchange4media Staff 26-March-2015

With 500 digital specialists and three digital specialist companies as part of the Digital Council, the aim is to provide comprehensive digital services in India

exchange4media Staff 30-June-2014