Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office

exchange4media Staff Jul 26, 2019 10:52 AM

The panel moderated by Tata AIG General Insurance’s Jayraj Jadhav included several heads of the marketing industry

exchange4media Staff Jun 28, 2019 6:38 PM

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

The final day of Goafest 2019 will see a host of awards being given away, including Abbys in Video Craft, Radio, Digital & Mobile, Out of Home, Still Content, and National Geographic Green Award

exchange4media Staff Apr 13, 2019 2:52 PM

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

The panel was chaired by Shamsuddin Jasani, Group MD, Isobar South Asia.

exchange4media Staff Jan 17, 2019 9:16 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 13, 2018 8:51 AM

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

exchange4media Staff Aug 9, 2018 1:28 PM

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri Jun 29, 2018 8:51 AM

The International Advertising Association hosted an informal get together for Piyush and Prasoon Pandey who are to be conferred with the Cannes Lions Lifetime Achievement Award (Lion of St Mark)

exchange4media Staff Jun 19, 2018 12:55 PM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even better

Misbaah Mansuri Jul 15, 2017 8:41 AM

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM