As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge

exchange4media Staff Feb 3, 2020 10:42 AM

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

We speak to industry experts to find out if the players in the space are ready for content regulation

Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office

exchange4media Staff Jul 26, 2019 10:52 AM

The panel moderated by Tata AIG General Insurance’s Jayraj Jadhav included several heads of the marketing industry

exchange4media Staff Jun 28, 2019 6:38 PM

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

The final day of Goafest 2019 will see a host of awards being given away, including Abbys in Video Craft, Radio, Digital & Mobile, Out of Home, Still Content, and National Geographic Green Award

exchange4media Staff Apr 13, 2019 2:52 PM

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

The panel was chaired by Shamsuddin Jasani, Group MD, Isobar South Asia.

exchange4media Staff Jan 17, 2019 9:16 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 13, 2018 8:51 AM