WT Health will help health and wellness brands connect more meaningfully with consumers and health care professionals

exchange4media Staff Jun 28, 2022 11:02 AM

The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more

Neeta Nair Feb 7, 2022 12:42 PM

Jasani joins from Isobar, which he launched in India in 2008

exchange4media Staff Oct 21, 2021 7:14 PM

Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO

Naziya Alvi Rahman Sep 16, 2021 9:02 AM

In its first and detailed statement exclusively to e4m, dentsu India claims more senior-level execs are set to join the agency

Naziya Alvi Rahman Sep 9, 2021 8:57 AM

Shams, as he is popularly known in the industry, launched Isobar in India in 2008

exchange4media Staff Aug 31, 2021 7:15 PM

The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there

exchange4media Staff Jun 22, 2021 2:00 PM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

Dentsu announced the launch of Isobar Consulting earlier in July 2020

exchange4media Staff Oct 13, 2020 6:52 PM

KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training

exchange4media Staff May 26, 2020 4:25 PM

The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms

exchange4media Staff Apr 22, 2020 12:46 PM

In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready

Naziya Alvi Rahman Apr 7, 2020 8:14 AM

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge

exchange4media Staff Feb 3, 2020 10:42 AM

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

We speak to industry experts to find out if the players in the space are ready for content regulation

Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM