Isobar India launches internship programme KickStrat

KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training

e4m by exchange4media Staff
Updated: May 26, 2020 4:25 PM

Isobar India has announced the launch of KickStrat, an internship opportunity to foster future strategists.

KickStrat is an exclusive 24-week training programme that allows young and budding talents to explore account planning and strategy as a career choice.

This 6-month programme involves a unique blend of intensive classroom learning, live projects, research and a variety of assignments. After the first 3 months of rigorous classroom training and research projects, the chosen few will advance to the next 3 months of on-the-job training, which may lead to a full-time position.

Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia, said: “We are excited to launch this programme and train our future strategic leaders. We intend to enable 'strategic planning' for interested candidates who can think fast and think hard. This programme will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

“We are excited to launch this programme for budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this programme aims to enable and nurture new talent,” added Gopa Kumar, Chief Operating Officer, Isobar India.

“The industry has steadily moved away from the traditional model of account planning. Today, strategy is at the core of collaboration. It is present at every intersection of different functions. We, at Isobar, believe in nurturing talent, and with KickStrat, we want to build capable new-age strategists who can lead not just from the front but from the centre,” said Mamtah Sabherwal, Lead – North, Account Planning, Isobar India.

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