isobar-india
Isobar

The account will be handled from the agency’s Mumbai office

exchange4media Staff Oct 7, 2019 1:19 PM

Isobar

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

isobar

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Her Courage Lessons

Latest campaign by Isobar India takes influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters

exchange4media Staff Mar 7, 2019 7:29 PM

Isobar

viewCent is based on Deep Machine Learning and can precisely forecast the kind of consumer attention that a particular type of content can achieve within a specific given time

exchange4media Staff Nov 20, 2018 4:35 PM

OppoDiwali

The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)

Misbaah Mansuri Oct 31, 2018 9:05 AM

Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd

exchange4media Staff Oct 3, 2018 10:09 AM

Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.

exchange4media Staff Sep 19, 2018 10:41 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office

exchange4media Staff Jul 19, 2018 10:42 AM

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

Isobar’s core idea was to enhance and capture the bond between the mother’s voice and her kid’s reaction in an engaging, yet relatable manner

exchange4media Staff May 28, 2018 1:00 PM

The 'Bruises Can Be Good' campaign has already won two Clio's (Gold and Bronze) at the Clio Sports Awards in 2018

exchange4media Staff May 17, 2018 8:59 AM

VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that direction

exchange4media Staff May 14, 2018 2:05 PM

This thrust on local languages is changing the game for brands which are now going the extra mile to serve customers in the dialect they are most comfortable with

Ruhail Amin May 3, 2018 8:55 AM

On a typical weekend, one would find the Vice President of Isobar India setting his house back in order and cooking vegetarian food for his friends

Misbaah Mansuri Apr 28, 2018 9:00 AM

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is nothing to write home about

Misbaah Mansuri Jan 4, 2018 8:58 AM

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic advertising and more.

Misbaah Mansuri Nov 28, 2017 8:32 AM

Isobar India will now handle the social and creative duties for the brand

exchange4media Staff Oct 16, 2017 12:07 PM