The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California

e4m Staff Aug 26, 2026 7:52 PM

At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body

Imran Fazal Aug 14, 2026 3:00 PM

The edition also features global marketing and advertising leaders on creativity, AI and growth

e4m Staff Jul 23, 2026 6:52 PM

The order follows allegations of Olympic bid rigging scandal

exchange4media Staff Feb 13, 2023 3:03 PM

Experts opine that it will take at least two years for the controversy to fade from public memory. Till then, Shetty will have a hard time adding new brands to her kitty

exchange4media Staff Jul 30, 2021 8:36 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 24, 2020 9:30 AM

Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named

Misbaah Mansuri Oct 9, 2020 9:21 AM

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri Sep 25, 2020 8:37 AM