Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM

Dainik Bhaskar Group aims to create information pieces for advertisers; the findings will be used as ‘value addition’ to media partners and advertisers

exchange4media Staff Sep 18, 2018 4:03 PM

Das will be working with Satyajit Sen Gupta, Chief Corporate Sales and Marketing Officer

exchange4media Staff Oct 25, 2017 12:34 PM

Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group

exchange4media Staff Jun 3, 2014 7:53 AM

Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group

exchange4media Staff Jun 2, 2014 2:10 PM

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh

exchange4media Staff May 5, 2014 7:53 AM

However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen

Abid Hasan May 2, 2014 9:28 AM

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan Apr 10, 2014 9:22 AM

The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman

exchange4media Staff Apr 7, 2014 8:03 AM

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 9:35 AM

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 7:58 AM

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan Aug 1, 2013 8:47 AM

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 9:12 AM