satyajit-sen

Dainik Bhaskar Group aims to create information pieces for advertisers; the findings will be used as ‘value addition’ to media partners and advertisers

exchange4media Staff Sep 18, 2018 4:03 PM

Das will be working with Satyajit Sen Gupta, Chief Corporate Sales and Marketing Officer

exchange4media Staff Oct 25, 2017 12:34 PM

ZO appoints Dnyanada Chaudhari & Prasanna Kulkarni; Navin Khemka quits agency

Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group

exchange4media Staff Jun 3, 2014 7:53 AM

ZO appoints Dnyanada Chaudhari & Prasanna Kulkarni; Navin Khemka quits agency

Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group

exchange4media Staff Jun 2, 2014 2:10 PM

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

Satyajit Sen to bid adieu to ZO, to join Samsung India

Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh

exchange4media Staff May 5, 2014 7:53 AM

As counting day approaches, b'casters seek Rs 1.25 lakh-Rs 2 lakh for 10 sec

However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen

Abid Hasan May 2, 2014 9:28 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Can OneIndia live up to advertisers' expectations?

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan Apr 10, 2014 9:22 AM

The first ever Dainik Bhaskar INK Awards announced; entries open

The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman

exchange4media Staff Apr 7, 2014 8:03 AM

ZenithOptimedia wins media duties of Viber

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 9:35 AM

ZenithOptimedia wins media duties of Viber

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 7:58 AM

GECs gear up for the trio of big events - IPL, general elections & FIFA

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

Print players tighten their belts to counter slowdown pangs

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

What makes the Hindi movies genre lucrative for b'casters?

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

10+2 ad cap could impact smaller channels the most: Experts

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan Aug 1, 2013 8:47 AM

Resolution in ratings impasse to be formalised today

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 9:12 AM

Resolution in ratings impasse to be formalised today

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 8:14 AM

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