satyajit-sen
Dainik Bhaskar Group aims to create information pieces for advertisers; the findings will be used as ‘value addition’ to media partners and advertisers
exchange4media Staff 18-September-2018
Das will be working with Satyajit Sen Gupta, Chief Corporate Sales and Marketing Officer
exchange4media Staff 25-October-2017
Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group
exchange4media Staff 03-June-2014
Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group
exchange4media Staff 02-June-2014
With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy
Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise
Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh
exchange4media Staff 05-May-2014
However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response
The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman
exchange4media Staff 07-April-2014
The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi
exchange4media Staff 06-March-2014
The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi
exchange4media Staff 06-March-2014
GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year
Abhinav Trivedi 04-February-2014
Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken
With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in
Abhinav Trivedi 02-August-2013
Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
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