rice
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
Kanchan Srivastava Apr 24, 2026 8:22 AM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
Zee Zaidi, Founder and Publisher of cricexec, speaks to e4m on the realities of building a focused media business, and why India sits at the centre of cricket’s economic future
Ruhail Amin Apr 6, 2026 9:48 AM
The court has ordered the streaming giant to reimburse affected customers
Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constraints
Aditi Gupta Mar 23, 2026 9:01 AM
Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle
Chehneet Kaur Mar 18, 2026 9:09 AM
Martin Price will lead Affle 3i verticalised AI-led platform strategy and product innovation
e4m Staff Mar 12, 2026 1:26 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
At the e4m India Brand Conclave 2026, KRBL'S Kunal Sharma shared his insights on preserving heritage while embracing modernity
e4m Staff Feb 12, 2026 12:33 PM
At the ninth edition of the conference, Kunal Sharma, VP - Marketing & Organized Trade at KRBL, will share insights on the topic ‘Rooted. Reignited. Reimagined’
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users
e4m Staff Nov 28, 2025 6:03 PM
With modern design, enhanced safety features and multiple powertrains, the Sierra targets India’s fast-growing mid-size SUV segment
Vaishnavi Deshpande Nov 26, 2025 2:22 PM
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
The playbook highlights shifting consumer mindsets, democratization of premium demand, and actionable models for brands
e4m Staff Oct 28, 2025 12:14 PM
With the TVC, the brand puts the spotlight on cholesterol awareness as part of daily wellness
Previously, Abdur Rafi served as Deputy General Manager – IT & CISO at ABP Pvt. Ltd
e4m Staff Sep 29, 2025 7:47 AM
Reserve prices for FM channel auctions are set at Rs. 0.83 crore for Bilaspur, Rs. 1.20 crore for Rourkela, Rs. 0.97 crore for Rudrapur, and Rs. 3.75 lakh for Category ‘E’ cities
e4m Staff Sep 23, 2025 6:57 PM
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
e4m Staff Sep 10, 2025 8:38 AM
The Home Department, which issued the draft, has invited objections and suggestions from the public within 15 days
e4m Staff Jul 16, 2025 1:49 PM
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
e4m Staff Jun 20, 2025 4:17 PM
Kapoor’s belief in purity and wellness choices makes her association with Organic Tattva a natural and powerful association, the company said
e4m Staff Jun 10, 2025 11:58 AM
The second panel at e4m Women in Digital, Creative & Media Economy Summit on March 9 is titled-Navigating Visibility: Women in Media & The Price of Power
'I'm glad to partner with DAAWAT, where passion and commitment to excellence come together,' said SRK
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
The brand has executed a campaign with 25-30 top celebrities and influencers like Amitabh Bachchan, Rajeev Masand and Karan Johar for outdoor advertising activities
e4m Staff Feb 21, 2025 12:56 PM
Industry leaders are also expecting the finance minister to lower import duties on raw materials, and improve CBC advertisement rates
Chehneet Kaur Jan 31, 2025 8:39 AM
With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups
e4m Staff Jan 27, 2025 11:09 AM
The creative film targets multiple regions including Kolhapur, Pune, Sangli, Solapur, and Satara
The account will be handled by Team Pumpkin’s team based out of Gurgaon
e4m Staff May 21, 2024 3:35 PM
Maurice Lévy, Chairman of the Supervisory Board, to be named Chairman Emeritus
e4m Staff Apr 19, 2024 11:56 AM
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
Aditi Gupta & Sonam Saini Apr 15, 2024 8:46 AM
This is the second advertisement in their ongoing campaign series ‘Rice Bran Oil Kare Andar Se Safai’
e4m Staff Mar 24, 2024 10:00 AM
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Simran Sabherwal Feb 19, 2024 8:36 AM
Zee prices opened at Rs 208 per share against the previous close of Rs 231.75 on the BSE
Aditi Gupta Jan 23, 2024 4:01 PM
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen prior to the merger announcement
Aditi Gupta Jan 23, 2024 8:20 AM