relationships
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
In this new role, Abhik will be reporting to Tejas Soni, Chief Revenue & Growth Officer of the company
e4m Staff May 22, 2026 10:19 AM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
Guest Column: Kim Walker, Chairman of Aprais, writes today’s marketers and their communications partners need an accurate and reliable basis more than ever
Kim Walker Jul 15, 2020 1:58 PM