relationships
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Prior to this, Kunal Chakravarty served as Business Development Manager-APAC at Havas People
Guest Column: Senior brand, growth & media leader Ketan K Bharati explores why brands don’t own customers, only their preference, in an era of greater choice and AI-driven decisions
Ketan K Bharati Aug 5, 2026 12:33 PM
The company is looking for a PR partner to build narratives across business, trade and consumer media, while also exploring newer channels and unconventional ideas to amplify key messages
Vikram Sakhuja, Group CEO of Madison Media & OOH, shares how Shashi Sinha’s strength lies in driving consensus and moving agendas
Vikram Sakhuja Jul 28, 2026 3:43 PM
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Rajeev Beotra Jul 28, 2026 1:18 PM
Srini Naladala served as the Director - Innovation, Technology and Quality at the company
e4m Desk Jul 27, 2026 11:42 AM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
In this new role, Abhik will be reporting to Tejas Soni, Chief Revenue & Growth Officer of the company
e4m Staff May 22, 2026 10:19 AM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
Guest Column: Kim Walker, Chairman of Aprais, writes today’s marketers and their communications partners need an accurate and reliable basis more than ever
Kim Walker Jul 15, 2020 1:58 PM