rashmika-mandanna
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
Kajaria has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi’
e4m Staff Mar 19, 2026 11:42 AM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Manyavar Mohey has onboarded 'Virosh' as its brand ambassadors for its ‘Made For Each Other’ campaign
e4m Staff Mar 2, 2026 11:07 AM
The campaign captures anime’s cultural impact within mainstream entertainment in India
e4m Staff Feb 12, 2026 3:57 PM
AU SFB will launch an integrated 360-degree media campaign, featuring both ambassadors, and run it across television, digital platforms, social media, and print
Conceptualised and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates festivities today
This collaboration marks not only a milestone in Rashmika Mandanna’s journey but also celebrates an Indian star illuminating the global luxury landscape with unmatched radiance
e4m Staff Aug 22, 2025 12:39 PM
Dear Diary’s core values have been activated through a strategic partnership with The PCA Companies
e4m Staff Jul 21, 2025 12:19 PM
The collaboration launches with ISOPURE’s latest campaign, spotlighting the exceptional quality of protein and the importance of conscious choices in everyday nutrition
e4m Staff Jul 17, 2025 1:41 PM
Rashmika Mandanna will be part of ‘Your Crocs, Your Story, Your World’ campaign
e4m Staff Apr 30, 2025 1:17 PM
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique pairing of Rashmika Mandanna and Punjab Kings
Shalinee Mishra Apr 8, 2025 9:20 AM
As the face of Midea air conditioners, Rashmika Mandanna will be part of multimedia campaigns
e4m Staff Apr 3, 2025 12:20 PM
Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience
e4m Staff Feb 6, 2025 12:42 PM
Released digitally, the film will air on leading Tamil GECs and news channels
e4m Staff Dec 16, 2024 7:07 PM
Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram
Jagruti Verma Dec 13, 2024 9:34 AM
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys
Jagruti Verma Dec 3, 2024 9:21 AM
The company has rolled out a 360-degree integrated marketing campaign with a TV commercial
e4m Staff Nov 28, 2024 4:57 PM
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
Meesho has introduced Trendz, a collection that puts the spotlight on affordability and contemporary styles with Ranveer Singh and Rashmika Mandanna headlining the campaign
e4m Staff Jan 19, 2024 4:18 PM
Mandanna will join forces with Crunchyroll at various events and activations
exchange4media Staff Jul 18, 2023 3:33 PM
Mandanna’s personality strikes a chord with the youth of India, which is the target audience for Janasya, the company said
exchange4media Staff Jun 23, 2023 3:24 PM
She will feature in a multi-media campaign for Epson EcoTank Printers
exchange4media Staff Jun 9, 2023 12:59 PM
The campaign will reintroduce and recognize India’s unsung indoor gaming talents to the excitement of skill-based popular games on the PlayerzPot platform
exchange4media Staff May 29, 2023 4:04 PM
Mandanna also teamed up with mascot Fido Dido for a quick Instagram video on Valentine's Day
exchange4media Staff Feb 15, 2023 12:44 PM
She will be featured in the company's mainline campaigns targetted at southern markets
exchange4media Staff Oct 13, 2022 2:11 PM
The brand has also launched a new brand film with the actor
exchange4media Staff Sep 26, 2022 1:37 PM
The actors have been roped in because of their appeal across age groups, the company said
exchange4media Staff Sep 12, 2022 10:43 AM
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
Mansi Sharma Sep 2, 2022 9:08 AM
Mandann will promote the brand across traditional media and digital platforms
exchange4media Staff Aug 8, 2022 2:37 PM
The association will kick off the brand's ‘Spread the Cheer’ campaign
exchange4media Staff Apr 19, 2022 12:04 PM
The '100 day buy and try' campaign aims to highlight the ease and convenience of choosing the right furniture online
exchange4media Staff Apr 18, 2022 1:32 PM
The actor is the first female ambassador onboarded by the brand exclusively for the wearables category and to endorse TRebel collection
exchange4media Staff Mar 7, 2022 3:25 PM
The partnership will aid in the company’s brand-building efforts across India
exchange4media Staff Mar 2, 2022 12:09 PM
Unveils company’s first multilingual campaign across four vernacular languages
exchange4media Staff Feb 8, 2022 3:21 PM