The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids

e4m Staff Feb 18, 2026 7:46 PM

JioHotstar leads with 16 titles, followed by Netflix with 14, as per Ormax Media Top 50 Streaming Originals report for Jan–Jun 2025

Kanchan Srivastava Jul 18, 2025 3:35 PM

The company has revised its full-year revenue forecast upward to as high as $45.2 billion, citing a strong dollar, robust engagement, and traction with its ad-supported tier

e4m Staff Jul 18, 2025 10:11 AM

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix

e4m Staff Jul 2, 2025 8:38 AM

The new-age fintech startup streamlines the process for individuals and business owners to discover financial products

e4m Staff May 20, 2025 4:15 PM

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

Soumya Gawri Jan 9, 2025 9:27 AM

Industry players say brands are taking to pop-up stores as they act as a bridge between offline immersion and online amplification while generating intrigue

Shalinee Mishra Jan 4, 2025 9:05 AM

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon

Shantanu David Jan 3, 2025 9:05 AM

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

Soumya Gawri Dec 31, 2024 9:05 AM

The campaign has been created by Ogilvy Mumbai

e4m Staff Dec 24, 2024 11:06 AM

Apart from Metro train activations and partnerships at Sunburn, Netflix has also launched an anthem and collaborated with brands to promote the series

e4m Staff Dec 23, 2024 12:20 PM

At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending

e4m Staff Jul 29, 2024 10:58 AM

The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products

e4m Staff Dec 15, 2023 4:16 PM

Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

Subscription growth slows down, with the streamer attributing it to “added competition” from other companies with streaming services

exchange4media Staff Jan 21, 2022 8:54 AM

Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list

exchange4media Staff Jun 4, 2021 11:45 AM

Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant

exchange4media Staff Jul 17, 2020 8:23 AM