Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation

exchange4media Staff Oct 12, 2019 11:33 AM

Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

The brand created the rakhis in partnership with National Association for the Blind India

exchange4media Staff Aug 16, 2019 1:59 PM

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

Venkatesan, CEO - Special Projects, Pidilite Industries delivered the Valedictory Address at the 11th edition of Pitch CMO Summit in Mumbai

exchange4media Staff Mar 8, 2019 8:15 AM

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go

Pallavi Borkar Feb 1, 2019 2:27 PM

The jury meet for the 8th edition of Pitch Top 50 Brands was held at the Le Meridian Gurugram on Friday. This year, the jury was chaired by Gurmeet Singh, Chairman & Managing Director, Hitachi.

exchange4media Staff Jun 30, 2018 8:57 AM

Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar May 9, 2018 8:54 AM

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM

TVC aims at highlighting the importance of 5-point waterproofing

exchange4media Staff Feb 24, 2018 8:57 AM

Shantanu Bhanja served as CEO of HT Digital Streams until August 4, 2017. He joined HT Media in 2007 after working for more than 15 years with Reckitt Benckiser

exchange4media Staff Feb 21, 2018 8:56 AM

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his book ‘The Catalyst.’

exchange4media Staff Feb 21, 2018 8:53 AM

In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families

exchange4media Staff Nov 20, 2017 2:07 PM

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas Nov 13, 2017 8:55 AM

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

exchange4media Staff Jul 12, 2017 12:52 PM