personalization
Spotify?blur=25

What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers

exchange4media Staff Oct 5, 2021 4:24 PM

Taboola?blur=25

Publishers, in partnership with Taboola, can deliver the ideal reader experience to each reader segment, which can promote increased readership as well as unlock new monetization options

exchange4media Staff Feb 19, 2021 4:47 PM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Google?blur=25

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Pitch CMO chennai?blur=25

Let's take a look at some of the moments from the Pitch CMO Summit 2019 held in Chennai on Friday

exchange4media Staff Oct 7, 2019 9:15 AM

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WebEngage will power Goibibo's user and partner engagement strategy and execution.

exchange4media Staff Jul 6, 2018 5:54 PM