peps
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company
e4m Staff Jun 15, 2026 5:13 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Bhattacharyya has 23 years of experience in managing P&Ls, Sales and Marketing
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 12:02 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 11:43 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Over the course of his career, he has held senior leadership roles with Marico, PepsiCo, Allied Blenders & Distillers, Bacardi
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
Prior to his promotion, Rajat Paul served as Brand Lead – CSD Flavours (7UP & Mirinda) at PepsiCo
e4m Staff Mar 3, 2026 12:07 PM
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
Prior to his elevation, James Wade held the role of Sr. Director Marketing, Doritos Brand
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
Savitha Balachandran succeeds Kaushik Mitra, Vice President & Chief Financial Officer, who is retiring from the company
Prior to this, Nishant Gupta was with Tata Consultancy Services as Partner- CPG & Retail- India, Middle East and Africa, Business Consulting
Prior to this, Harjyot Singh Arora held the role of Sector Lead - Media , Data & Commerce Capabilities at the company
Athina Kanioura has been appointed CEO of Latin America Foods, in addition to her role as Chief Strategy & Transformation Officer
e4m Desk Dec 30, 2025 11:23 AM
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Steven Williams, who was the CEO of PepsiCo North America, has been appointed Executive Vice President and Vice Chairman, Global Chief Commercial Officer and Corporate Affairs
e4m Staff Dec 18, 2025 3:41 PM
Shailja Joshi has been appointed Senior Director of Marketing for Global Canisters and Imports
e4m Staff Oct 30, 2025 6:59 PM
The redesign also presents an opportunity to showcase the depth and diversity of the company’s portfolio
e4m Staff Oct 29, 2025 9:32 AM
The TVCs have been released in English, Hindi, Tamil, Telugu, and Kannada
e4m Staff Oct 20, 2025 8:46 AM
Schmitt joins PepsiCo from Walmart, where he currently serves as Executive Vice President and Chief Financial Officer for Walmart US
e4m Staff Oct 10, 2025 2:02 PM
G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its digital push, and the strategies driving its next phase of growth
Pooja Yadav Sep 25, 2025 9:05 AM
D Shivakumar’s career spans leadership roles across sectors like consumer goods, technology, beverages and corporate strategy
e4m Staff Sep 22, 2025 3:52 PM
In his new role, Iyer will be leading Quaker & Whitespace Innovations across the foods portfolio
e4m Desk Sep 10, 2025 12:09 PM
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
Sunidhi Vijay Aug 18, 2025 8:23 AM
The campaign was conceptualised by Renuka Jaypal in collaboration with South-based filmmaker duo Athreya Arabbhi & Avinash Hariharan
e4m Staff Jul 23, 2025 1:17 PM
Prior to his elevation, Mohamed Shelbaya held the role of SVP & CEO Middle East & North Africa Beverage FOBO at the company
e4m Desk Jul 15, 2025 11:57 AM
Prior to his elevation, Rafik El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the company
Nitin Mantri, Group CEO of Avian We, engaged in a conversation with Yashika Singh of PepsiCo India & South Asia, to explore the evolving role of corporate affairs in today’s industry landscape
Saakshi Verma Menon joined PepsiCo in January 2024 as Senior Marketing Director, Africa Middle East & South Asia
As per media reports, Alexia Horley’s new role will be effective from July 21
Created using BrandMusiq’s SoniqScan, an AI‑based tool that maps musical elements to human emotions, the sound captures the very feeling of refreshment
e4m Staff Jun 30, 2025 1:20 PM
Cesc Bordas last held the role of SVP - Global Brands, Sustainability & Purpose at PepsiCo
e4m Desk Jun 24, 2025 11:36 AM
As part of the campaign, Peps has launched a series of 7 ads showcasing insightful everyday moments at home
e4m Staff Jun 17, 2025 4:19 PM
The company has registered a 53% YoY rise in operational revenue to Rs 8,876.93 crore
e4m Desk May 29, 2025 10:58 AM
Jess Spaulding will take up the new role of leading marketing for Food Master Brands & Portfolio Transformation for PepsiCo Foods in the US