on-purpose
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
With Zacharia James and Rishi Seth coming on board, Girish Balachandran outlines the agency’s next phase of growth
Ritika Upmanyu Feb 12, 2026 5:32 PM
The association is expected to bolster ON PURPOSE’s position as a leading firm in the social change communications landscape and expand its reach and work with corporate clients as well
e4m Staff Feb 10, 2026 12:40 PM
ON PURPOSE will lead IMHA’s media relations and strategic communications, supporting its vision to reimagine and transform mental health discourse and practice in India
e4m Staff Jan 14, 2026 3:52 PM
In today’s feature, we step into Girish Balachandran’s personal and professional journey, from discovering his passion for communication to the moment he chose to work “on purpose”
Ritika Upmanyu Nov 7, 2025 1:58 PM
New collaboration to enhance engagement and drive dialogue on systemic reforms for quality education in India
e4m Staff Apr 17, 2025 3:30 PM
Partnership aimed at revolutionising social impact by harnessing the power of AI for transformative change
exchange4media Staff Aug 29, 2023 5:13 PM
ON PURPOSE has been tasked with supporting Elsevier in its strategic outreach in India
exchange4media Staff Aug 23, 2023 10:31 AM
Kaushik was previously with Weber Shandwick as Vice-President for seven years
exchange4media Staff Apr 11, 2023 11:33 AM
Both are planning to build a pipeline of business between India and Southeast Asia, with a focus upon brands featuring sustainability initiatives
exchange4media Staff Mar 17, 2023 3:08 PM
The businesses won are of Good Food Institute India, ACT & SBI Foundation
exchange4media Staff Feb 14, 2023 1:49 PM
The consultancy has signed an MoU to provide communications capacity-building support for the NGOs over the next five years
exchange4media Staff Jan 10, 2023 12:32 PM
She has previously worked with Ogilvy PR, Weber Shandwick and Vaishnavi Corporate Communications among others
exchange4media Staff Oct 26, 2022 11:31 AM
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Aastha Anand, Senior Account Executive, On Purpose, shares how the audience today is smarter, aware, woke and vocal about brands
exchange4media Staff Jul 28, 2022 12:52 PM
The winners were judged and evaluated on various parameters by an internal jury
exchange4media Staff Jul 21, 2022 4:41 PM
As part of ‘PR Outlook for 2022’ series, Girish Balachandran, Managing Partner, On Purpose, explains why digital PR cannot be avoided, the importance of data analytics, and more
exchange4media Staff Jun 3, 2022 3:59 PM
The agency will provide strategic counsel on brand positioning and consumer engagement
exchange4media Staff Mar 15, 2022 2:53 PM
The campaign hopes to inspire other workplaces in the country to adopt similar parental policies
exchange4media Staff Feb 4, 2022 1:20 PM
The Purpose Project is an effort by ON PURPOSE to help a not-for-profit build their communications capabilities
exchange4media Staff Jul 20, 2021 3:15 PM
Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis
Nafisa Shaheen May 26, 2021 5:20 PM
Guest Column: Girish Balachandran, Founder & Managing Partner at On Purpose, shares new habits and discoveries that the world has made during the pandemic and what they mean for brands
exchange4media Staff Feb 5, 2021 4:45 PM
The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts
exchange4media Staff Feb 2, 2021 9:00 AM
The project is an initiative to help drive social change by supporting an organization every year on a pro bono basis
exchange4media Staff Jan 13, 2021 12:34 PM
This launch commemorates three years of ON PURPOSE in the communications industry
exchange4media Staff Sep 22, 2020 7:58 PM
Mukherji comes with over 22 years of experience in the advertising industry
exchange4media Staff Sep 2, 2020 6:29 PM
Mukherji comes with over 22 years of experience in the advertising industry
exchange4media Staff Sep 2, 2020 2:32 PM
Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral
Girish Balachandran May 12, 2020 5:58 PM