Both are planning to build a pipeline of business between India and Southeast Asia, with a focus upon brands featuring sustainability initiatives

exchange4media Staff Mar 17, 2023 3:08 PM

ON PURPOSE?blur=25

The businesses won are of Good Food Institute India, ACT & SBI Foundation

exchange4media Staff Feb 14, 2023 1:49 PM

rebuild india fund?blur=25

The consultancy has signed an MoU to provide communications capacity-building support for the NGOs over the next five years

exchange4media Staff Jan 10, 2023 12:32 PM

shivani sharma?blur=25

She has previously worked with Ogilvy PR, Weber Shandwick and Vaishnavi Corporate Communications among others

exchange4media Staff Oct 26, 2022 11:31 AM

On Purpose?blur=25

In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Aastha Anand, Senior Account Executive, On Purpose, shares how the audience today is smarter, aware, woke and vocal about brands

exchange4media Staff Jul 28, 2022 12:52 PM

emerging pr?blur=25

The winners were judged and evaluated on various parameters by an internal jury

exchange4media Staff Jul 21, 2022 4:41 PM


As part of ‘PR Outlook for 2022’ series, Girish Balachandran, Managing Partner, On Purpose, explains why digital PR cannot be avoided, the importance of data analytics, and more

exchange4media Staff Jun 3, 2022 3:59 PM


The agency will provide strategic counsel on brand positioning and consumer engagement

exchange4media Staff Mar 15, 2022 2:53 PM

ON PURPOSE?blur=25

The campaign hopes to inspire other workplaces in the country to adopt similar parental policies

exchange4media Staff Feb 4, 2022 1:20 PM

on purpose?blur=25

The Purpose Project is an effort by ON PURPOSE to help a not-for-profit build their communications capabilities

exchange4media Staff Jul 20, 2021 3:15 PM


Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis

Nafisa Shaheen May 26, 2021 5:20 PM


Guest Column: Girish Balachandran, Founder & Managing Partner at On Purpose, shares new habits and discoveries that the world has made during the pandemic and what they mean for brands

exchange4media Staff Feb 5, 2021 4:45 PM


The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts

exchange4media Staff Feb 2, 2021 9:00 AM

the purpose project?blur=25

The project is an initiative to help drive social change by supporting an organization every year on a pro bono basis

exchange4media Staff Jan 13, 2021 12:34 PM


This launch commemorates three years of ON PURPOSE in the communications industry

exchange4media Staff Sep 22, 2020 7:58 PM


Mukherji comes with over 22 years of experience in the advertising industry

exchange4media Staff Sep 2, 2020 6:29 PM

Dipankar Mukherji?blur=25

Mukherji comes with over 22 years of experience in the advertising industry

exchange4media Staff Sep 2, 2020 2:32 PM

Girish Balachandran?blur=25

Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral

Girish Balachandran May 12, 2020 5:58 PM