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RBI brings influencers under marketing rules, bars NBFC staffers from taking incentives

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Putting the cart before the horse: The Adarsh Nagar redevelopment conundrum

Guest Column: Adman Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?

Prabhakar Mundkur Jun 11, 2026 5:44 PM

Channel Factory adds AI slop detection tech to AI content classification system

Channel Factory Unveils AI Slop Detection for Enhanced Content Quality?blur=25

This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool

e4m Staff Jun 11, 2026 4:05 PM

Karan Mehra promoted to Vice President–Policy Owner Services at Axis Max Life Insurance

Karan Mehra Elevated to Vice President of Policy Owner Services at Axis Max Life?blur=25

Before joining Axis Max Life Insurance, Karan Mehra worked at Genpact

e4m Desk May 30, 2026 8:09 AM

MIB cautions IPTV players against middlemen, says self-declaration process is free, direct

MIB?blur=25

The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008

e4m Staff Apr 22, 2026 7:54 PM

Omnicom’s CES 2026 Wrap Report highlights evolving marketing strategies

Omnicom’s CES 2026 Wrap Report?blur=25

The CES 2026 Wrap Report notes that in an AI-driven, creator-led ecosystem, brands are moving beyond scale alone, with influence shaped by trust and informed engagement emerging as a growth factor

e4m Staff Jan 22, 2026 1:18 PM

Why pitch process has become more complicated & costlier than ever

advertising agnecy?blur=25

Agencies are pitching more than ever but winning less, as brands demand production-ready work upfront and procurement drives decisions. Leaders say the model is unsustainable

Aryendra Khan Nov 27, 2025 9:20 AM

Broadcasters likely to seek waiver in live telecast processing fee

TV?blur=25

As per media reports, broadcasters have said the processing fee will now cost them Rs 4 crore to Rs 5 crore for every sporting event

exchange4media Staff Nov 11, 2022 10:37 AM

‘Ghosting’ haunts creative agencies as more & more brands disappear after calling pitches

pitch?blur=25

The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts

Kanchan Srivastava Oct 11, 2022 8:24 AM

ICC announces tender process for media rights for events starting in 2024

ICC?blur=25

The ITT, to be released on 20 June, is for the Indian market only with up to six packages available across TV only, digital only, or a combination of both

exchange4media Staff Jun 17, 2022 5:57 PM

Savin Communication introduces PR-tech platform ‘The PR Tree’

Savin Communication?blur=25

This platform allows brands and business owners to tell their stories to the world with 24×7 professional guidance and consultation

exchange4media Staff Dec 1, 2021 3:00 PM

Milagrow Robots launches campaign for floor cleaning category

Melagrow campaign?blur=25

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

exchange4media Staff Feb 22, 2021 3:59 PM

Prasar Bharati can now directly assign production houses for national projects

Prasar Bharati?blur=25

This is as per the policy guidelines for commissioning of programmes approved by the Prasar Bharati board in its 163rd meeting

exchange4media Staff Oct 21, 2020 1:39 PM