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TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Dr Annurag Batra Aug 4, 2026 8:55 AM
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
Imran Fazal Jul 31, 2026 10:40 AM
The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate
e4m Staff Jul 29, 2026 3:20 PM
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
e4m Staff Jul 29, 2026 3:16 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance
e4m Staff Jul 27, 2026 11:34 AM
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
Prabhakar Mundkur Jun 11, 2026 5:44 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
The CES 2026 Wrap Report notes that in an AI-driven, creator-led ecosystem, brands are moving beyond scale alone, with influence shaped by trust and informed engagement emerging as a growth factor
e4m Staff Jan 22, 2026 1:18 PM
Agencies are pitching more than ever but winning less, as brands demand production-ready work upfront and procurement drives decisions. Leaders say the model is unsustainable
Aryendra Khan Nov 27, 2025 9:20 AM
As per media reports, broadcasters have said the processing fee will now cost them Rs 4 crore to Rs 5 crore for every sporting event
exchange4media Staff Nov 11, 2022 10:37 AM
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
Kanchan Srivastava Oct 11, 2022 8:24 AM
The ITT, to be released on 20 June, is for the Indian market only with up to six packages available across TV only, digital only, or a combination of both
exchange4media Staff Jun 17, 2022 5:57 PM
This platform allows brands and business owners to tell their stories to the world with 24×7 professional guidance and consultation
exchange4media Staff Dec 1, 2021 3:00 PM
Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'
exchange4media Staff Feb 22, 2021 3:59 PM
This is as per the policy guidelines for commissioning of programmes approved by the Prasar Bharati board in its 163rd meeting
exchange4media Staff Oct 21, 2020 1:39 PM