Savin Communication introduces PR-tech platform ‘The PR Tree’

This platform allows brands and business owners to tell their stories to the world with 24×7 professional guidance and consultation

e4m by exchange4media Staff
Updated: Dec 1, 2021 3:00 PM
Savin Communication

The world is rapidly making its shift from traditional to digital mediums of communication. Understanding this, industries too need to adapt the advanced ways of keeping up with the right skills to thrive in the fourth industrial revolution. Driven to ace the same is the public relations industry that has been relentlessly transforming the realm with the adoption of tech-enabled PR processes in its approaches.

Essentially, PR is about using the media to create a positive reputation for yourself or your organization. The advent of PR Technology has simplified this goal to maintain a positive relationship favoring the target audience. Meeting the market’s prerequisites, Savin Communication, is one of the most sought-after names in the Digital PR marketplace that has been effectively revolutionizing the PR industry. Innovating new approaches in the domain of public relations, they have manifested a strong foothold in the industry by introducing ‘The PR Tree’, a PR-tech platform that allows brands and business owners to tell their stories to the world with 24×7 professional guidance and consultation. Their team of PR professionals works on the principle to convey experiences that educate, thoughts that move, and the effect that affects. 

Driven to create a high brand recall for all their clients, Savin Communication has also brought forth the concepts of SMART PR and Programmatic PR. Through the medium of SMART PR, they are empowering brands in their processes of selecting the right media publications, tracking the apt audience, and delivering the right message so that they could attain their desired goals within a quick turnaround time. On the other hand, Programmatic PR is a more measurable and performance-based approach to brand communication that enables individuals and businesses to peek into their future of branding and public relations. Here brands can evaluate the benefits of their media outreach. It works on numbers, of aspects like viewership, social media integration, association with High Domain Authority Publications, and Backlinking.

Savin Communication apart from upheaving the realm of PR is also appertaining to the fields of influencer marketing, social media marketing, content marketing, and graphic designing, thereby providing 360° comprehensive branding solutions under one roof. Amalgamating technology with the traditional aspects of communications, Savin Communication is giving rise to a seamless manner of brand positioning in the digital market. 

Saurav Chaudhary, the Founder of Savin Communication expressing his views on the integration of digital methods with PR says, “In the era of digital transformation, a tech-driven PR Platform creates a convenient network space that would quicken the processes and seamlessly deliver the desired results." 

“This fast-paced world looks forward to educating people and providing them with a platform to learn about the PR process. The emphasis on building a great online presence has necessitated getting the correct advice and platform for both brands and people. The goal now is to meet the need for identifying your target audiences through sustained visibility and apt brand positioning that yields targeted outcomes”, he further added. 

Crediting its integration with tech-enabled PR approaches, Savin Communication has with utmost efficiency served over 4000 clients from diversified genres within a period of two years. Starting from 10, two years ago, the firm now holds associations with over 200 premium media partners reigning across the country. Understanding their clients’ needs, they have also delved into vernacular media highlighting the importance of establishing a brand identity in their own region of belonging. Owing to their relentless innovation and persistence, Savin has witnessed a growth of 300% in the financial year 2021-22. 

At the intersection of marketing and technology, the convergence of everything from content creation and publishing to lead generation and retargeting becomes clear, making digitally-led PR, the epitome of building a brand’s reputation, credibility, visibility, and recall value. Therefore, through its digital PR platform and strong communication processes, Savin Communication promises to communicate your brand story to your targeted audience so that you can achieve a strong footing in your respective industry. Its measurable and result-driven PR campaigns are proven to complement the branding efforts of every business across various industries assisting you to achieve your goals expeditiously.

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