nirma
Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports
Pooja Yadav Feb 6, 2026 8:52 AM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
Elon Musk reshared an IMF chart showing India as the 2nd-largest contributor to 2026 global GDP growth, captioning, “The balance of power is changing”
Vaishnavi Deshpande Feb 4, 2026 12:02 PM
During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a structural push to integrate creative skills into mainstream education
Shalinee Mishra Feb 4, 2026 8:39 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital
e4m Staff Feb 1, 2026 12:33 PM
Union Budget sharpens focus on workforce readiness and service-sector expansion
e4m Staff Feb 1, 2026 12:19 PM
Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country
e4m Staff Feb 1, 2026 12:11 PM
From navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history
e4m Staff Feb 1, 2026 12:02 PM
Guest Column: Atul Pande, Entrepreneur, Seed Investor and Chief Executive, writes on the need for a new banking philosophy — that focuses on reach, inclusion, innovation, and resilience
Atul Pande Nov 7, 2025 1:34 PM
With GST slabs changing, FMCG companies have large inventories priced under the old rates, causing short-term disruption
Pooja Yadav Sep 10, 2025 9:10 AM
Business Today Multimedia Stream comprises two dedicated market shows aimed at providing real-time, credible insights into Indian and global markets
Nirmal Suchanti is considered one of the pioneers of financial services ads and PR in India
e4m Staff May 31, 2025 1:55 PM
However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained marketing budgets, say some
Industry experts anticipate a positive ripple effect on the economy, with businesses gearing up to capitalise on the rising purchasing power
The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever posts
By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly amplifies purchasing power
By easing financial constraints, the government aims to empower startups to scale faster, innovate fearlessly, and create high-impact employment opportunities
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
e4m Desk Aug 26, 2024 12:51 PM
Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing
e4m Desk Aug 23, 2024 11:02 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
e4m Staff Jul 24, 2024 9:07 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
A low-down of what players from each of the sectors hope this Budget will deliver
e4m Staff Jul 23, 2024 8:41 AM
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Aditi Gupta & Sonam Saini Jul 18, 2024 9:02 AM
Ramesh Narayan, Founder of Canco Advertising, Director Strategy, Asian Federation of Advertising Associations and Mancom Member India Chapter IAA, remembers Kavita Chaudhary as Surf’s Lalitaji
Ramesh Narayan Feb 20, 2024 12:19 PM
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
e4m Staff Feb 2, 2024 10:23 AM
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
Before joining Way2News, Nirmal Karthikeyan held the role of Senior Manager at Jio Cinema
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
Kanchan Srivastava Dec 20, 2023 8:22 AM
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
exchange4media Staff Aug 3, 2023 8:39 AM
Lakshman has been associated with the group for over four decades
exchange4media Staff Jun 6, 2023 4:53 PM
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
exchange4media Staff Apr 25, 2023 7:11 PM