nirma
advertising

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Tax

The tax cut announcement by the Finance Minister will also boost marketing and advertising & aid the media sector, say industry heads

exchange4media Staff Sep 23, 2019 8:30 AM

newsprint

Finance Minister Nirmala Sitharaman has said the duty was in place to promote domestic manufacturers

exchange4media Staff Aug 20, 2019 11:14 AM

Media

Industry heads say the Budget proposals to ease FDI norms and help start-ups have come at the right moment, will bring a positive change and build talent

exchange4media Staff Jul 8, 2019 8:06 AM

Budget 2019

Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals

exchange4media Staff Jul 8, 2019 8:04 AM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

CNBC TV18 Dabbawala

In addition to the activity, CNBC-TV18’s efforts to raise awareness among people on Budget Day will be by presenting an integrated newsroom with comprehensive coverage

exchange4media Staff Jul 4, 2019 6:12 PM

newsx

The programming will have Budget special shows with economists, political leaders and senior journalists to voice their opinions on the Union Budget

exchange4media Staff Jul 4, 2019 6:11 PM

Budget 2019

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

ET Now

‘Budget for Bharat’ to have experts like Swaminathan S Anklesaria Aiyar, Mythili Bhusnurmath & R Gopalan analysing the Union Budget

exchange4media Staff Jul 3, 2019 4:18 PM

NirmalyaSen

The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”

exchange4media Staff Jun 6, 2019 12:18 PM

HrithikRoshan

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff Jan 10, 2019 8:39 AM

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff Dec 4, 2017 8:54 AM

Star India's Uday Shankar wins EY's Entrepreneurial CEO Award

Becomes the first CEO in the media and entertainment sector to receive this prestigious honour

exchange4media Staff Feb 28, 2017 10:37 AM

Underdog bags all-round creative duties for Prabhat Dairy

The account has come through on the back of a well-contested 2 month long pitch involving multinational agencies and independent hot shops

exchange4media Staff Dec 8, 2016 3:07 PM

Havas Worldwide appoints Arindam Sengupta as President- West

Arindam Sengupta has been appointed as President – West at Havas Worldwide India. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace ShavonBarua, who left some months back

exchange4media Staff Mar 29, 2016 2:51 PM

Minesweeper Media wins Nirmal Lifestyle account

Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning

exchange4media Staff Mar 11, 2016 7:59 AM