new-tariff-order
television

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

Vats

Sudhanshu Vats, Group CEO & MD, Viacom18, spoke to us about how the network is betting big on the appeal of local language storytelling, platform-agnostic regional content and more

Srabana Lahiri Jul 12, 2019 7:58 AM

TvAds

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

Bavesh

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee Jun 7, 2019 8:32 AM

PunitGoenkaBARC

Goenka, MD & CEO, Zee Entertainment Enterprises Limited, said they are confident of signing a binding agreement on stake sale by July

exchange4media Staff Jun 4, 2019 7:56 PM

Anand

MK Anand, MD & CEO of Times Network, talks of the 13-year-old journey of Times Now, why it will never be free-to-air and his current mission to ramp up distribution and digital 

exchange4media Staff Jun 4, 2019 8:12 AM

siti

SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff May 30, 2019 5:59 PM

Ravish Kumar

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

ZEEL image

News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff May 28, 2019 6:44 PM

FMCG ads

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

OTT

OTT players react to FICCI-EY 2019 report and assert Television will not lose either

Moumita Bhattacharjee Mar 22, 2019 8:44 AM

TRAiBARC

BARC, nearly a week ago, announced that due to the implementation of new tariff order, its viewership data will for now be released only to its subscribers and not published on the site for public

exchange4media Staff Feb 25, 2019 11:25 AM

trai

The step has been taken by TRAI following complaints that some service providers have not been actively helping out consumers in migrating to the new regime

exchange4media Staff Feb 20, 2019 9:19 AM

barc

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

exchange4media Staff Feb 14, 2019 1:33 PM

IBF

The broadcasting foundation said they will not wait until the new deadline of March 31 as a large number of subscribers have already shifted to the new regime

exchange4media Staff Feb 14, 2019 12:01 PM

TVSpotlight

Free-To-Air (FTA) channels look to benefit in TRAI's new tariff regime on account of being in the base pack, but will this also lead to increased ad-rates for them?

Simran Sabherwal Feb 4, 2019 8:21 AM