mudra
Drawing on a 25-year vantage point at the centre of India’s Advertising and Marketing ecosystem, the report reframes industry churn as a leadership question
Shripad Kulkarni Feb 12, 2026 6:00 PM
BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand
Aryendra Khan Dec 9, 2025 2:27 PM
The BBDO Group has clarified that based on client considerations & continuity some parts of FCB and DDB will be moved into McCann and BBDO Group
e4m Staff Dec 6, 2025 10:05 AM
Rahul Mathew to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann
Neeta Nair Dec 2, 2025 9:15 AM
Prior to joining Mudramax, she was Knowledge and Strategy Partner at Lodestar UM
Rammohan Sundaram is set to launch a fully integrated 'Health Super App' on August 15
e4m Staff Jul 31, 2025 10:26 AM
Conceptualised by DDB Mudra, the latest campaign also includes Sakshi Shivdasani and Ayesha Kanga
e4m Staff Jun 23, 2025 3:15 PM
The categories to look out for today are - Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy
e4m Staff Jun 19, 2025 9:11 AM
This Cannes shortlist adds to several others earned by DDB Mudra for the same campaign across the Gaming category
e4m Staff Jun 17, 2025 3:26 PM
The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft, and Industry Craft
e4m Staff Jun 17, 2025 8:59 AM
The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing categories
e4m Staff Jun 16, 2025 8:23 AM
DDB Mudra won the Lions for ‘Great In-Game Wedding’ with Battlegrounds Mobile India
e4m Staff Jun 15, 2025 12:43 PM
As she prepares to take on her new role on the jury, Mahima Mathur, Creative Director at DDB Mudra Group, hopes to spotlight work that’s not only well-crafted but also rooted in purpose
e4m Staff Jun 14, 2025 8:24 AM
Rahul Mathew, CCO, DDB Mudra Group, on why humour has stayed central to their ads, Cannes Lions hopes and inspiration for the Flipkart campaign
Neeta Nair Jun 4, 2025 9:03 AM
Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising Group fit into the picture?
Kanchan Srivastava May 30, 2025 8:37 AM
The campaign by DDB Mudra highlights affordable coverage for Indian families
e4m Staff Feb 20, 2025 1:36 PM
Prior to this, Sharan Nambiar was with BBH India as Brand Services Director
This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative
e4m Staff Jan 28, 2025 5:36 PM
Conceptualized by DDB Mudra, the TVC humorously portrays the exaggerated emotions consumers experience when they hear the whistle, hiss, or sudden burst of a pressure cooker
e4m Staff Oct 28, 2024 2:23 PM
Priya Shivakumar will collaborate closely with Rahul Mathew, Chief Creative Officer, DDB Mudra Group
e4m Staff Oct 10, 2024 11:39 AM
The ‘Shordaar Crunch’ campaign has been conceptualized by DDB Mudra Group
The campaign has been conceptualised by Dhara along with DDB Mudra Group
e4m Staff Sep 26, 2024 11:52 AM
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
e4m Staff Jul 26, 2024 1:05 PM
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
e4m Staff Jul 24, 2024 5:53 PM
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
e4m Staff Jun 11, 2024 2:49 PM
Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra
e4m Staff Jun 6, 2024 12:25 PM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
Mehak Jaini was National Strategy Head at 22feet Tribal Worldwide and Vice President Strategy of DDB Mudra Group
e4m Staff Mar 18, 2024 1:19 PM
HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks
NATIVE CONTENT Jan 30, 2024 2:53 PM
Deleise Ross has worked on brands such as Adani Wilmar, Jazeera Airlines, PNB Housing Finance, Nuvama and Relaxo – Sparx at MudraMax
e4m Staff Jan 24, 2024 12:21 PM
The agency will look after the creatives, media, digital creatives and other services for the brand
Tanzila Shaikh Aug 31, 2023 3:19 PM
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the financial services market is seeing
Sohini Ganguly Aug 7, 2023 8:49 AM
The brand aims to revitalize its identity in alignment with its current ethos and values with the new collaboration
exchange4media Staff Aug 1, 2023 1:17 PM
