mudra
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world
exchange4media Staff Jan 11, 2021 11:47 AM
Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.
exchange4media Staff Dec 12, 2020 8:07 AM
Guest Column: Rammohan Sundaram, Managing Partner & Head Of Media Technologies at DDB Mudra, shares his thoughts on 'creative thinking' as a major force of differentiation in media
Rammohan Sundaram Nov 26, 2020 11:02 AM
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium
exchange4media Staff Oct 27, 2020 1:36 PM
The TVC asks individuals to start an online business with Meesho with zero investment
exchange4media Staff Oct 25, 2020 10:00 AM
The film, created by DDB Mudra, has been released in eight regional languages
exchange4media Staff Oct 17, 2020 8:44 AM
As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax
exchange4media Staff Oct 15, 2020 3:45 PM
Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging
Tasmayee Laha Roy Oct 7, 2020 8:38 AM
The agency will bring in its expertise to strengthen the brand’s communication and architecture
exchange4media Staff Sep 28, 2020 2:19 PM
Conceptualised and created by DDB Mudra, the integrated campaign runs across geographies and languages in India
exchange4media Staff Sep 28, 2020 12:34 PM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year
exchange4media Staff Sep 22, 2020 12:54 PM
The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels
exchange4media Staff Sep 19, 2020 9:09 AM
Shriyan was earlier Group CEO of Omnicom Media Group; Ray, who has headed media function in agencies like Mudra, has been the longest-serving chairman of the Technical Committee at the MRUC
exchange4media Staff Sep 15, 2020 11:25 AM
The Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media
exchange4media Staff Sep 11, 2020 1:41 PM
Conceptualised by DDB Mudra, the digital films highlights people’s emotional desire to hugging their loved ones in the current times of social distancing
exchange4media Staff Aug 25, 2020 2:43 PM
Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising
Tasmayee Laha Roy Aug 12, 2020 8:36 AM
DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations
exchange4media Staff Aug 1, 2020 8:37 AM
The ageny will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand
exchange4media Staff Jul 23, 2020 4:51 PM
