DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

The ageny will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

exchange4media Staff Jul 23, 2020 4:51 PM

Instagram campaign #DELnavigate is an initiative to raise the spirits of those with wanderlust even as they stay safe at home

exchange4media Staff Jul 21, 2020 12:29 PM

The latest campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide

exchange4media Staff Jul 18, 2020 9:09 AM

The marketing veteran has co-founded Sendi, an on-demand personal assistant service start-up

exchange4media Staff Jul 6, 2020 9:37 AM

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it

Misbaah Mansuri May 25, 2020 8:47 AM

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

exchange4media Staff May 18, 2020 8:45 AM

The airport went all out on Facebook, Twitter and Instagram to keep the airport buzzing even without people travelling

exchange4media Staff May 7, 2020 9:23 AM

In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis

Neeta Nair May 7, 2020 9:13 AM

The data is automatically updated in tandem with WHO updates

exchange4media Staff May 6, 2020 6:02 PM

Conceptualised by DDB Mudra, the film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India

exchange4media Staff May 2, 2020 10:00 PM

The film is a tribute to these warriors who are braving it out, to make our lives easier and more comfortable

exchange4media Staff Apr 25, 2020 9:07 AM

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:06 AM

McCann is expected to come out with its first ad campaign for Tiktok within a month

Neeta Nair Mar 12, 2020 8:20 AM

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

The campaign, conceptualized and crafted by DDB Mudra Group, has been rolled out across TV, outdoor, print, radio and digital

exchange4media Staff Mar 6, 2020 3:10 PM

The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max

exchange4media Staff Feb 12, 2020 12:40 PM

Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020

Anjali Thakur Feb 10, 2020 8:41 AM

The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner

Anjali Thakur Feb 6, 2020 8:22 AM