The seven metals won include one Gold, four Silver and two Bronze Lions

Mansi Sharma 1 day ago

Both Dentsu Webchutney and Ogilvy won Silver Lion each

exchange4media Staff 1 day ago

India has added 26 more shortlists in Creative Strategy, Creative Data, PR, Direct and Social Influencer

exchange4media Staff Jun 21, 2021 3:35 PM

'Punishing Signal' by FCB Interface is one of the most shortlisted campaigns thus far

exchange4media Staff Jun 21, 2021 6:52 AM

While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other

Tasmayee Laha Roy Jun 15, 2021 9:18 AM

Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry

Mansi Sharma Jun 15, 2021 9:16 AM

From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers

Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM

Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community

Mansi Sharma Jun 9, 2021 9:16 AM

The campaign has been conceptualized by 22feet Tribal Worldwide

exchange4media Staff Jun 5, 2021 8:55 AM

Previously, Chakravarti has worked with Saatchi & Saatchi, JWT and Grey 

exchange4media Staff May 31, 2021 11:40 AM

While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected

exchange4media Staff May 18, 2021 12:34 PM

From counselling to medical support, agencies have been executing a slew of measures to improve the mental health of their employees

exchange4media Staff May 18, 2021 9:05 AM

The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times

Mansi Sharma May 11, 2021 8:40 AM

Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

In his last assignment, Kumar worked as Senior Partner – Digital at DDB Mudra

exchange4media Staff Apr 12, 2021 2:58 PM

Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler

exchange4media Staff Apr 4, 2021 6:00 PM

Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers

Tasmayee Laha Roy Feb 9, 2021 8:24 AM

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

It has been crafted by DDB Mudra

exchange4media Staff Jan 24, 2021 6:00 PM

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM