middle-east
US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

WPP?blur=25

While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025, CEO Cindy Rose says in Q1 trading update on Tuesday

Kanchan Srivastava Apr 28, 2026 12:44 PM

Emmanuel Marill joins OpenAI as Managing Director EMEA role?blur=25

Prior to this, Emmanuel Marill was with Airbnb as Managing Director EMEA & ANZ

e4m Desk Apr 27, 2026 3:13 PM

advertising?blur=25

From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data

Anuja Jain Mar 18, 2026 9:25 AM

advertising?blur=25

With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

print?blur=25

Experts say the trajectory of newsprint prices will depend largely on how the ongoing geopolitical tensions evolve, particularly their impact on oil prices and shipping routes

Chehneet Kaur Mar 6, 2026 8:58 AM

Middle East conflict puts Indian businesses on watch; several ad campaigns put on hold?blur=25

Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m

Kanchan Srivastava Mar 2, 2026 8:24 AM

Annu Gupta appointed CEO International Business at Haldiram?blur=25

Annu Gupta joins the company following a 13-year stint at Britannia Industries

e4m Staff Feb 21, 2026 9:01 AM

Maria Ersilia Luciani appointed Head of Marketing Premium Chocolate at Ferrero?blur=25

Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA

e4m Desk Feb 17, 2026 2:17 PM

Arjoon Bose appointed VP Marketing EMEA and India at Coach?blur=25

Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel

e4m Staff Jan 15, 2026 3:15 PM

Rohit Jaiswal appointed COO of LT Foods Middle East DMCC?blur=25

He has held leadership roles in companies such as Colgate Palmolive, Marico Limited, Dabur International and Dr. Reddy’s

e4m Staff Dec 15, 2025 4:49 PM

UAE?blur=25

Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation

Sunidhi Vijay Oct 28, 2025 9:03 AM

Publicis Groupe Middle East executive Rawan Yaqub appointment?blur=25

According to her LinkedIn profile, she took up the new role in September 2025

e4m Desk Sep 30, 2025 12:31 PM

Frank Melloul?blur=25

Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation and the future of TV news

Ruhail Amin Jul 21, 2025 7:24 AM

Middle East conflict?blur=25

As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from festive season spending

Kanchan Srivastava Jun 24, 2025 8:28 AM

napptix?blur=25

The transaction applies exclusively to Yazle’s MENA operations; which will be integrated with Napptix’s existing Gaming 360° products and services

e4m Staff Jun 16, 2025 7:52 PM

'Middle East, wedding destination, Thailand?blur=25

Clients are keeping an eye on the COVID developments in SE Asia, though they are not changing their plans yet; #WedInIndia continues to be top of the mind

Soumya Gawri May 28, 2025 12:38 PM

Abdallah Asfour Lemma?blur=25

Abdallah Asfour most recently served as Business Director at Vivecto

e4m Staff Oct 17, 2024 4:38 PM

quint?blur=25

The acquisition of the “profitable” company is likely to be completed by March 1, 2024

e4m Staff Dec 19, 2023 6:39 PM

star sports?blur=25

The Hindi coverage will also include Star Sports’ pre-match show ‘Cricket Live’

e4m Staff Oct 10, 2023 5:59 PM

IPL?blur=25

As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM

Imran Ali?blur=25

Ali will be responsible for building a leadership team to start the operations in the region while enabling the partner ecosystem consisting of design studios, contractors, vendors, and more

exchange4media Staff Dec 14, 2021 1:35 PM

mirchi?blur=25

With the launch of its FM platform, Mirchi aims to address the Hindi content demand in the Middle East

exchange4media Staff Mar 30, 2021 3:14 PM

eros now?blur=25

Eros Now is home to entertaining Indian movies that have a large and loyal fan base in the Middle East

exchange4media Staff Feb 4, 2021 2:10 PM