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MFIN: Dibyajyoti Pattanaik elected Chairperson, Gyan Mohan elected Vice Chairperson?blur=25

Dibyajyoti Pattanaik, the new Chairperson, is currently serving as Director, Annapurna Finance Pvt. Ltd. while Mr. Gyan Mohan is Director & CEO, Adi Chitragupta Finance Ltd

e4m Staff Jun 26, 2026 6:43 PM

Madison wins AMFI Outdoor advertising business?blur=25

MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World

e4m Staff Jun 19, 2026 11:51 AM

Lodestar UM Secures AMFI's Integrated Media Mandate?blur=25

Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities

e4m Staff Jun 19, 2026 11:10 AM

Remembering Gautam Talwar: A Visionary in Entertainment?blur=25

Talwar was also the Chief Content Officer with MX Player for nearly 7 years

e4m Staff Jun 18, 2026 5:24 PM

Deba Ghoshal Joins Bosch Home Comfort India as Business Advisor?blur=25

Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025

e4m Staff Jun 15, 2026 12:08 PM

AFLI Appoints New National Heads for Key Insurance Channels?blur=25

Srijani Haldar, Chinangsuk Maji and Amitava Panigrahi elevated to lead three key distribution channels

e4m Staff Jun 8, 2026 3:10 PM

VN Chalasani?blur=25

VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’

e4m Desk May 29, 2026 5:30 PM

Momfluencers?blur=25

As FMCG brands invest more in momfluencers, creator earnings remain uneven, highlighting a gap between brand spending and influencer payouts

Shalinee Mishra Apr 29, 2026 8:48 AM

z?blur=25

Company to acquire Compulsorily Convertible Debentures in PhantomFX in one or more tranches

e4m Staff Apr 18, 2026 6:54 AM

AMFI?blur=25

Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review

Imran Fazal Apr 13, 2026 2:33 PM

Punit Dharamsi promoted to Executive Vice President AMFI?blur=25

Punit Dharamsi spent over nine years at Association of Mutual Funds in India

e4m Staff Apr 10, 2026 1:50 PM

Rishi Mehta appointed CFO at Bosch Home Comfort India?blur=25

Previously, Mehta has held leadership roles at JCI Automotive (now Adient), Delphi Automotive, and Flextronics

e4m Staff Mar 24, 2026 7:07 PM

Anupam Kher?blur=25

Over the years, Kher has appeared in more than 500 films across languages, establishing himself as one of the most recognisable character actors of his generation

e4m Staff Mar 7, 2026 9:24 AM

Arun Kumar B appointed COO and Harjit Singh Takkar named CDO at Muthoot FinCorp?blur=25

Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank

e4m Staff Feb 25, 2026 12:58 PM

Amar Sinha resigns as COO of Radico Khaitan?blur=25

Amar Sinha was Chief Operating Officer of Radico Khaitan for close to a decade

e4m Staff Feb 23, 2026 9:49 AM

Nachiket Pantvaidya appointed to lead SET and Sony Marathi at SPNI?blur=25

Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)

e4m Desk Jan 16, 2026 1:03 PM

SMFG India Credit x WRM?blur=25

Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country

e4m Staff Dec 17, 2025 1:00 PM

mFilterIt report?blur=25

The report challenges a consistent norm of seeing ad fraud as a linear problem, breaking down how it permeates across the funnel in a non-linear way

e4m Staff Dec 9, 2025 5:32 PM

FinX, National Mutual Fund Olympiad?blur=25

The initiative is supported by HSBC Mutual Fund, Axis Mutual Fund, and the BFSI Sector Skill Council of India

e4m Staff Oct 30, 2025 1:39 PM

AMFI, Punit Dharamsi, Laqshya Pitch BFSI Marketer 2025 Award ?blur=25

Punit Dharamsi is Senior Vice President - Marketing & Investor Education at the Association of Mutual Funds in India (AMFI), and has spent over 18 years in the industry

e4m Staff Sep 24, 2025 5:53 PM

Straightline Solutions?blur=25

This win reinforces the agency’s expertise in delivering high-impact experiences across Filmfare properties

e4m Staff Sep 24, 2025 10:20 AM

Himanshu Tandon Joins CMF Nothing as VP of Business?blur=25

Most recently, he served as Country Head at POCO India (Xiaomi Group)

e4m Staff Aug 28, 2025 2:29 PM

Amul?blur=25

Gordhan Dhameliya to be Vice Chairman of the federation

e4m Desk Jul 23, 2025 11:26 AM

PNB MetLife, AMFI, BMW?blur=25

While PNB MetLife has called for an integrated pitch for creative, media duties, AMFI and BMW India have also floated creative pitches 

e4m Staff Jun 24, 2025 3:23 PM

AMFI CEO Venkat Chalasani?blur=25

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base

e4m Staff Jun 12, 2025 9:59 AM

amfi?blur=25

The Request for Proposal invites both integrated and/or digital creative agencies to participate in the process

e4m Staff May 2, 2025 4:49 PM

sleep company?blur=25

The brand has released a special anthem emphasising how adequate sleep and rest boosts performance

e4m Staff Mar 25, 2025 3:25 PM

AMFI?blur=25

AMFI’s campaign integrated innovative on-ground activities to ensure deep engagement

e4m Staff Feb 28, 2025 4:24 PM

ai?blur=25

By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers

Shalinee Mishra Dec 31, 2024 8:55 AM

amfi?blur=25

The petition, filed by a chartered accountant, has alleged that AMFI was “recklessly propagating that mutual funds are right without any basis or rationale”

e4m Staff Dec 21, 2024 9:16 AM

amfi?blur=25

The “Bharat Farq Pehchanega” campaign has been crafted by Mirum

e4m Staff Dec 4, 2024 4:56 PM

AMFI Mirum India WebEngage?blur=25

The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign

e4m Staff May 28, 2024 11:43 AM

filmfare?blur=25

Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted

Ruhail Amin May 13, 2024 11:45 AM

sleepwell?blur=25

The mattress brand has launched new campaign titled ‘Did you sleep well’

e4m Staff Oct 6, 2023 3:08 PM

SMFG?blur=25

The company has appointed The Unlock Company to carry out the identity change strategy and creative communication

e4m Staff Sep 15, 2023 12:19 PM

mfilter?blur=25

The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities

exchange4media Staff Jul 26, 2023 11:26 AM

business intelligence?blur=25

Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem

exchange4media Staff Jul 21, 2023 9:14 AM

amf?blur=25

The body has a member list of more than 200 advertising agencies

exchange4media Staff Apr 6, 2023 3:05 PM

MF?blur=25

The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem

exchange4media Staff Mar 29, 2023 1:44 PM

AMFI?blur=25

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route

exchange4media Staff Nov 1, 2022 2:45 PM

AMFI?blur=25

The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession

exchange4media Staff Jul 13, 2022 11:14 AM

arvind mathur?blur=25

Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands

exchange4media Staff Jun 30, 2022 9:02 AM

Shradha?blur=25

The brand campaign is based on the premise of #ThePowerToBeYou

exchange4media Staff Jun 7, 2022 12:26 PM