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Dibyajyoti Pattanaik, the new Chairperson, is currently serving as Director, Annapurna Finance Pvt. Ltd. while Mr. Gyan Mohan is Director & CEO, Adi Chitragupta Finance Ltd
e4m Staff Jun 26, 2026 6:43 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025
e4m Staff Jun 15, 2026 12:08 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
As FMCG brands invest more in momfluencers, creator earnings remain uneven, highlighting a gap between brand spending and influencer payouts
Shalinee Mishra Apr 29, 2026 8:48 AM
Company to acquire Compulsorily Convertible Debentures in PhantomFX in one or more tranches
e4m Staff Apr 18, 2026 6:54 AM
Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review
Imran Fazal Apr 13, 2026 2:33 PM
Punit Dharamsi spent over nine years at Association of Mutual Funds in India
e4m Staff Apr 10, 2026 1:50 PM
Previously, Mehta has held leadership roles at JCI Automotive (now Adient), Delphi Automotive, and Flextronics
e4m Staff Mar 24, 2026 7:07 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Amar Sinha was Chief Operating Officer of Radico Khaitan for close to a decade
e4m Staff Feb 23, 2026 9:49 AM
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
e4m Staff Dec 17, 2025 1:00 PM
The initiative is supported by HSBC Mutual Fund, Axis Mutual Fund, and the BFSI Sector Skill Council of India
e4m Staff Oct 30, 2025 1:39 PM
Punit Dharamsi is Senior Vice President - Marketing & Investor Education at the Association of Mutual Funds in India (AMFI), and has spent over 18 years in the industry
e4m Staff Sep 24, 2025 5:53 PM
This win reinforces the agency’s expertise in delivering high-impact experiences across Filmfare properties
e4m Staff Sep 24, 2025 10:20 AM
Most recently, he served as Country Head at POCO India (Xiaomi Group)
e4m Staff Aug 28, 2025 2:29 PM
While PNB MetLife has called for an integrated pitch for creative, media duties, AMFI and BMW India have also floated creative pitches
e4m Staff Jun 24, 2025 3:23 PM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
The brand has released a special anthem emphasising how adequate sleep and rest boosts performance
e4m Staff Mar 25, 2025 3:25 PM
AMFI’s campaign integrated innovative on-ground activities to ensure deep engagement
e4m Staff Feb 28, 2025 4:24 PM
By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers
Shalinee Mishra Dec 31, 2024 8:55 AM
The petition, filed by a chartered accountant, has alleged that AMFI was “recklessly propagating that mutual funds are right without any basis or rationale”
e4m Staff Dec 21, 2024 9:16 AM
The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
e4m Staff May 28, 2024 11:43 AM
Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Ruhail Amin May 13, 2024 11:45 AM
The company has appointed The Unlock Company to carry out the identity change strategy and creative communication
e4m Staff Sep 15, 2023 12:19 PM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
This innovative campaign aims to promote the multi-asset allocation fund
exchange4media Staff Jul 19, 2023 11:14 AM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
exchange4media Staff Mar 29, 2023 1:44 PM
The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route
exchange4media Staff Nov 1, 2022 2:45 PM
The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession
exchange4media Staff Jul 13, 2022 11:14 AM
The association is a voluntary self-regulatory forum of INS accredited agencies
exchange4media Staff Jul 6, 2022 11:18 AM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
The brand campaign is based on the premise of #ThePowerToBeYou
exchange4media Staff Jun 7, 2022 12:26 PM











