Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players

Sunidhi Vijay May 19, 2026 8:33 AM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design

Gargi Sarkar Mar 31, 2026 12:17 PM

With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts

Vaishnavi Deshpande Mar 24, 2026 7:14 PM

The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony

Vaishnavi Deshpande Jan 27, 2026 3:02 PM

The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style

Vaishnavi Deshpande Jan 16, 2026 5:55 PM

From witty puns to Delhi-specific humour, these campaigns turned voting into the day’s hottest trend

Soumya Gawri Feb 6, 2025 9:28 AM

Around 1 lakh tickets sold out within a minute for Diljit Dosanjh Dil-Luminati tour, scheduled for early October and late November

Soumya Gawri Sep 13, 2024 9:38 AM

Social media was flooded with jokes, with many memers pointing out that the iPhone 16 isn't any different from its predecessors

e4m Staff Sep 11, 2024 5:14 PM

It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident

Mansi Sharma Oct 28, 2021 1:30 PM

MTV Memestars is a nationwide call out to the most creative minds to showcase their ‘meme magic’ on social media

exchange4media Staff Feb 8, 2021 2:11 PM

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM