The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’

exchange4media Staff Oct 15, 2022 7:49 AM

IMA south?blur=25

Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR

exchange4media Staff Sep 23, 2022 8:49 PM


Conceptualized by Kochi-based Maitri Advertising Works, these films have showcased some of the meaningful social interventions the newspaper has initiated since its inception

exchange4media Staff Mar 29, 2022 4:17 PM

Mathrubhumi onam campaign?blur=25

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM


Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Akshata R Murthy Jul 14, 2017 8:34 AM

Onam season compels marketers and advertisers to up the ante?blur=25

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Mathrubhumi creates interactive Onam campaign for advertisers?blur=25

Conceptualised by Maitri Advertising, the campaign showcases each of the media house's verticals. An interactive game has also been created to engage the consumer

exchange4media Staff Aug 1, 2015 2:28 PM

Stark Comm declared Agency of the Year again @Pepper 2012?blur=25

Stark Communication bagged the Agency of the Year Award second time in a row; TCC Chennai came second while Malayala Manorama won the Advertiser of the Year Award

exchange4media Staff Apr 2, 2012 12:50 PM

Celebrating Onam – Part 1: White goods ad spends up 20 pc?blur=25

As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...

Sai Prasanna Sep 1, 2011 9:20 AM