e4m IMA South 2025: Maitri Advertising Works named ‘Agency of the Year’

The agency bagged 17 metals including 5 gold metals, 8 silver & 4 bronze metals across categories

by e4m Desk
Published: Aug 1, 2025 10:22 PM | 2 min read

Maitri Advertising Works was awarded the ‘Agency of the Year’ honour at the Indian Marketing Awards (IMA) South on Friday, August 1. The fifth edition of awards was held in Bengaluru in presence of industry leaders and experts. The prestigious recognition highlights the agency’s exceptional contributions to the marketing and advertising ecosystem in South India. The agency bagged 17 metals including 5 gold metals, 8 silver & 4 bronze metals across categories.

The awards celebrated the region’s most innovative campaigns, impactful brand stories, and creative excellence across the industry. Apart from Maitri Advertising Works, Lulu Group won the top honour and was honoured with the ‘Brand of the Year’ title.

Among the other key winners that won the most metals were Flipkart, Havas, Divo, Hiveminds, Amazon Prime Video, Wipro, ShareChat and Jio Star India - Star Vijay. The star-studded award ceremony brought together leading names from the advertising, media, and marketing ecosystem.

The prestigious awards celebrate exceptional marketing achievements in India across 4 prime categories and one excellence category, which are further divided into sub-categories. The broad categories are - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition.

The jury chair this year was Sridhar Balakrishnan, Group CEO, Duroflex Group. The other jury members were some of the distinguished industry leaders, seasoned professionals, and experts from diverse fields.