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Maitri Advertising collaborated as the creative partner for the two films
e4m Staff Mar 20, 2026 1:39 PM
Soumitra Maity, Head - PR & Comms, ShareChat & Moj discusses his journey in communications, AI’s impact on the industry, crisis management, executive visibility, startup communications, and more
Ritika Upmanyu Mar 12, 2026 2:49 PM
Tushar Gupta will take over as P&G’s Category leader - Hygiene and Health Care
Before joining ShareChat, he served as Associate Director at MSL India
e4m Staff Oct 29, 2025 12:44 PM
The campaign, conceptualised by Maitri Advertising Works for Mathrubhumi, features Roshan Mathew
The winning brief came from Bingo!, the packaged snacks brand from ITC Foods, which sought innovative packaging for its festive gift packs
The agency bagged 17 metals, including 5 Gold, 8 Silver, and 4 Bronze for its outstanding work
The agency bagged 17 metals including 5 gold metals, 8 silver & 4 bronze metals across categories
Among the other winners are Flipkart Internet, Havas, Divo, Hiveminds, Amazon Prime Video, Wipro, ShareChat and Jio Star India - Star Vijay
Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape
Puravansh Maitreya Jul 4, 2025 12:34 PM
Prior to this, Maitri Dedhia was with Starcom as Assistant Manager - Digital Planning
Soma Maitra comes with over 25 years of experience across Retail, FMCG, Direct Selling, and Consulting
e4m Desk Jun 26, 2025 12:28 PM
The agency took home a string of accolades across both shows, continuing a remarkable run that began last year when it became the first South Indian agency to win a Grand Prix at the Abbys
e4m Staff May 28, 2025 5:05 PM
This year’s campaign took a humorous yet impactful approach to warn players about the risks of purchasing in-game currency (UC) from untrustworthy sources
e4m Staff Apr 3, 2025 11:37 AM
Prior to this, Pooja Maitra was the Deputy General Manager – Content & Communication at the National Skill Development Corporation
e4m Desk Mar 26, 2025 12:12 PM
Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product innovation, marketing strategy and more
Ritika Raj Feb 7, 2025 12:32 PM
Maitri collaborated with Muktaa Mental Health Helpline for a print campaign aimed at breaking the stigma around suicidal thoughts
e4m Staff Oct 22, 2024 12:39 PM
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
e4m Staff Aug 23, 2024 10:21 PM
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
e4m Staff Aug 23, 2024 10:13 PM
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 1:39 PM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
exchange4media Staff Aug 18, 2023 9:23 PM
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
exchange4media Staff Aug 18, 2023 9:18 PM
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
exchange4media Staff Oct 15, 2022 7:49 AM
Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR
exchange4media Staff Sep 23, 2022 8:49 PM
Conceptualized by Kochi-based Maitri Advertising Works, these films have showcased some of the meaningful social interventions the newspaper has initiated since its inception
exchange4media Staff Mar 29, 2022 4:17 PM
Conceptualized by 82.5 Communications, the TVC will go live in Hindi, Bengali and Assamese, majorly targeting markets of Eastern and North-Eastern India
exchange4media Staff Oct 5, 2020 5:18 PM
Conceptualized by 82.5 Communications, the TVC will go live in Hindi, Bengali and Assamese, majorly targeting markets of Eastern and North-Eastern India
exchange4media Staff Oct 5, 2020 5:17 PM
The 360-degree campaign done in collaboration with Graphixstory will be led by television & digital platforms
exchange4media Staff Aug 3, 2020 2:39 PM
The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase
Simran Sabherwal Jul 22, 2020 6:35 PM