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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Ganapathy Viswanathan Jun 25, 2026 10:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today
Ganapathy Viswanathan May 1, 2026 1:08 PM
Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity
Prabhakar Mundkur Apr 28, 2026 12:27 PM
At the centre of the refresh is a redesigned logo that replaces CNBC’s traditional multi-coloured peacock with a minimalist and modern aesthetic
e4m Staff Mar 30, 2026 9:08 AM
As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online
Aryendra Khan Mar 12, 2026 8:38 AM
At the centre of the new identity is an open circular logo, intentionally designed to represent continuity rather than completion
Rather than a complete overhaul, the refreshed identity builds on familiar brand codes
e4m Staff Jan 17, 2026 10:05 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, looks at brands beyond colours, campaigns, and catchlines
Gargi Sarkar Jan 2, 2026 2:00 PM
The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical platforms, the company said
e4m Staff Dec 29, 2025 5:39 PM
The new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride, the company said
e4m Staff Dec 23, 2025 1:08 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to cultural relevance
Shantomoy Ray Nov 27, 2025 10:15 AM
The redesign also presents an opportunity to showcase the depth and diversity of the company’s portfolio
e4m Staff Oct 29, 2025 9:32 AM
The three boomerangs in the logo symbolize the coming together of media, marketing, and technology in the ever-changing, dynamic industry, the agency said
e4m Staff Oct 28, 2025 12:47 PM
The new look and feel will roll out over the coming months across the US and multiple international markets
This is the Search engine giant’s first major design change in a decade
As a part of the collaboration, BrandMusiq has crafted a distinct musical logo for IAA
e4m Staff Aug 14, 2025 3:45 PM
The soon-to-be-launched all-new Triber will be the first Renault car in India to feature the brand’s new logo
e4m Staff Jul 22, 2025 12:25 PM
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
e4m Staff Jul 11, 2025 4:35 PM
‘Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of TRC
The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand
e4m Staff Jun 18, 2025 12:17 PM
Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement of its narrative through pixels and palettes
Shantanu David May 15, 2025 8:49 AM
The new 'G' has multi-coloured gradient as opposed to the earlier segmented colour format
e4m Staff May 13, 2025 11:45 AM
This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local
e4m Staff Jan 30, 2025 6:27 PM
Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of the past have fallen out of favour
Shalinee Mishra Dec 4, 2024 9:05 AM
The new brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature
e4m Staff Nov 28, 2024 3:08 PM
Jaguar quipped that the old logo has been “reimagined” to a user who questioned the company’s objective behind the logo change
e4m Desk Nov 20, 2024 12:35 PM
Titled 'The Flex,' the refreshed logo represents modernity and dynamism
e4m Staff May 10, 2024 1:25 PM
The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
e4m Staff May 10, 2024 11:34 AM
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
After over two decades, the luxury car company Lamborghini has updated its logo as part of its transformation called 'Direzione Cor Tauri'
e4m Staff Mar 29, 2024 9:11 AM
The airline's new visual identity features a colour palette of Express Orange and Express Turquoise
e4m Staff Oct 19, 2023 10:35 AM
The new site has a clean layout showcasing crisp content and contemporary functionality
exchange4media Staff Sep 6, 2023 3:08 PM
The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy, the company said
exchange4media Staff Aug 29, 2023 5:29 PM
The airline’s new logo includes a design with golden, red and purple colours.
exchange4media Staff Aug 10, 2023 9:08 PM
The company said that it has revamped its brand architecture for the first time in 20 years
exchange4media Staff Jun 13, 2023 9:24 PM
The new logo was created by MullenLowe U.S. and led by head of design João Paz
exchange4media Staff Jun 6, 2023 11:30 AM
The new logo highlights the furniture brand’s ethos and vision
exchange4media Staff Apr 28, 2023 12:19 PM
The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
exchange4media Staff Mar 29, 2023 8:58 AM
The new print redesign offers smarter and cleaner news-reading experience
exchange4media Staff Sep 20, 2022 12:57 PM
The channel has launched a new logo and slogan 'Dil Deke Dekho Zara'
exchange4media Staff Jul 26, 2022 10:11 AM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The channel launches its new positioning through ‘Apni vibe, apni tribe’ campaign across its key markets
exchange4media Staff May 25, 2022 2:34 PM
The agency has also launched its digital marketing arm 'PG Digital' to celebrate its success in full swing
exchange4media Staff May 13, 2022 12:23 PM
The new identity has been created to reflect the evolution of the brand, the company said
exchange4media Staff May 12, 2022 3:50 PM