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From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
The 'e' in the logo will now be boxed inside the home for the next few weeks
exchange4media Staff Mar 30, 2020 11:44 AM
The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion
exchange4media Staff Mar 23, 2020 7:04 PM
The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'
exchange4media Staff Mar 12, 2020 7:51 PM
The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar
Nafisa Shaheen Feb 28, 2020 8:45 AM
While the new logo is inspired by a question mark, which represents curious nature, the fluid form stands for an adaptive instincts and overall transformation
exchange4media Staff Nov 11, 2019 2:54 PM
The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark
exchange4media Staff Nov 7, 2019 1:09 PM
The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network
exchange4media Staff Nov 5, 2019 8:52 AM
The new brand logo emphasizes on the letter ‘N’ and an upward rising graph, signifying growth and momentum, capturing the new direction for the Indian capital markets
exchange4media Staff May 29, 2019 4:25 PM
Guest Column: Co-Founder & Executive Director, Designhill says when reviewing a designer’s portfolio it's important to take knowledge of what large-scale projects they have worked on
Varun Aggarwal Jan 12, 2019 9:10 AM
The interlocking red and yellow circles will now stand on their own
exchange4media Staff Jan 8, 2019 8:33 AM
Superunion and Landor have collaborated to create the new identity for WPP
exchange4media Staff Dec 12, 2018 8:15 AM
For the release of the logo, Kundra released 99 heart-shaped balloons and held back one that revealed the logo of the show.
exchange4media Staff Sep 10, 2018 1:57 PM
The new DCMN brand identity contains a new spectrum of colours, representing the diversity of the company, various expertise and its method of working in the most agile, flexible and modular way.
exchange4media Staff Jul 2, 2018 4:48 PM
The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.
exchange4media Staff Jun 11, 2018 8:59 AM
The order was issued by the Chennai bench of the Intellectual Property Appellate Board on an appeal filed by CNN
exchange4media Staff Apr 19, 2018 5:45 PM
The brand has redesigned its logo without the colour gradient, and a second version for digital platforms
exchange4media Staff Apr 12, 2018 11:37 AM
According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible
exchange4media Staff Mar 24, 2018 8:50 AM
