The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19

exchange4media Staff Sep 30, 2020 2:28 PM

This new service will help corporations effectively communicate their good work through impactful messaging

exchange4media Staff Sep 18, 2020 1:43 PM

The report shared key insights into the fantasy sports landscape in India, its economic impact and future in a post-COVID world

exchange4media Staff Jul 9, 2020 1:55 PM

There is also news that Bharat Rajamani & Amit Kapoor, are soon co-founding a niche consulting firm

exchange4media Staff Jun 2, 2020 3:33 PM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially

exchange4media Staff Apr 13, 2020 4:23 PM

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

Industry leaders share insights on the key events that influenced the OOH industry

Anjali Thakur Dec 16, 2019 9:28 AM

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand

Anjali Thakur Aug 22, 2019 7:57 AM

The digital market is set to become the second largest segment in India after TV, and will attract maximum advertising spend by FY22, says the report

exchange4media Staff Aug 20, 2019 1:52 PM

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur Jun 26, 2019 8:46 AM

The report by Indian Federation of Sports Gaming and KPMG India Private Limited highlights the findings of a survey on fantasy sports users to understand their preferences and playing patterns

exchange4media Staff Mar 4, 2019 5:12 PM

Experts from 80 dB Maverick, DocPrime, RB India, Teradata India, Xiaomi Technology & KPMG shared their set of challenges and the perception of women being entrepreneurs

exchange4media Staff Feb 5, 2019 8:53 AM

Vempati, CEO Prasar Bharati speaks about the new e-auction move and about the 14 news channels on Free Dish that help take their reach beyond the urban pockets

Ruhail Amin Jan 18, 2019 8:31 AM

Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend

exchange4media Staff Jan 8, 2019 11:33 AM

Guest Column: Partner and Head, Media and Entertainment, KPMG in India on the factors that played out in the robust growth of the Indian Media and Entertainment sector in 2018

Girish Menon Dec 24, 2018 8:35 AM