kent-ro

Why are advertisers upbeat about Times Now Navbharat?

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The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach

Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM

Kent RO, Century Ply, Radico Khaitan, Vedanta among Times Now Navbharat’s top sponsors

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Recently launched Hindi news channel has signed 12 sponsors so far

exchange4media Staff Jul 30, 2021 4:32 PM

‘Those who have transformed & innovated are the ones who have survived’

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Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions

Ritika Raj Dec 2, 2020 1:45 PM

Kent withdraws ad for water purifier that claims to kill COVID-19

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ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead

exchange4media Staff Nov 3, 2020 9:00 AM

This year, protecting business, not growth, is the key: Mahesh Gupta, Kent Ro

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Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy and more

exchange4media Staff Jul 13, 2020 9:13 AM

Imarti Media bags Kent RO Systems digital account

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The account has been won following a multi-agency pitch

exchange4media Staff Jul 15, 2019 1:17 PM

Aim to create a new category with Kent CamEye: Varun Gupta

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Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more

Shweta Raaj Singh May 27, 2019 7:26 PM

Kent RO Systems expands in Sri Lanka, sponsors National Cricket Team for World Cup 2019

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The move is part of the company’s broader expansion plans in the international markets in the next few years

exchange4media Staff May 6, 2019 11:10 AM

Kent RO ropes in Shah Rukh Khan as brand ambassador

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Khan will promote Kent RO’s automotive security product range

exchange4media Staff Feb 28, 2019 12:04 PM

No property better than IPL to build reach: Chairman & MD, Kent RO

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One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

Ruhail Amin Mar 19, 2018 8:55 AM

Upped digital spends to 15% of our total ad budget: Sushil Matey, Livpure.

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We see huge growth opportunities in rural and non-metro cities, says Sushil Matey, Director- Marketing, Livpure

Dolly Mahayan Feb 15, 2018 8:53 AM

Kent RO creates #DilSeKashmir CSR campaign to bridge relations

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Short film Vaadi-e-Kashmir has been created to bring patrons closer to Kashmir and its people

exchange4media Staff Sep 6, 2017 3:26 PM

Elections see advertisers pump in substantial monies into English news channels

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National English news channels are expected to earn significantly this election season, signing package deals with the advertisers which include deliverables ranging from sponsorship slots or specific flagship properties

Abhinav Trivedi May 15, 2014 7:57 AM

Advertisers take a stand; say TAM cannot be renounced

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Advertisers want weekly data as opposed to monthly ratings demanded by b’casters; say will not subscribe to alternate ratings system

Abhinav Trivedi Jul 1, 2013 9:06 AM