The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels

exchange4media Staff Nov 24, 2022 7:53 AM

The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020

Javed Farooqui Nov 23, 2022 8:01 AM

The Minister of Commerce & Industry was speaking at the unveiling of the latest figures for the Indian Consumer Research & Insights Industry

exchange4media Staff Nov 18, 2022 4:27 PM

This will bring new investments into the sector, particularly in emerging areas like OTT, said Madhavan while speaking at the 11th CII-Big Picture Summit

exchange4media Staff Nov 16, 2022 1:34 PM

The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

Company’s total revenue was up 2% on a y-o-y basis, led by growth in print and radio businesses

exchange4media Staff Nov 7, 2022 5:31 PM

Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry

exchange4media Staff Nov 7, 2022 9:08 AM

Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, explores why the two industries are losing their audiences

Annurag Batra Nov 3, 2022 6:48 PM

The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 29, 2022 8:16 AM

As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications

Sonam Saini Oct 28, 2022 9:12 AM

The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM

Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market

Nilanjana Basu Oct 27, 2022 8:38 AM

As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action

Javed Farooqui Oct 27, 2022 8:31 AM

The Lifetime Achievement Awards were conferred upon Bela Rajan, Director, August One Partners LLP, and Deepa Dey, Head Communication & Sustainability, Nutrition and Special Projects, HUL

exchange4media Staff Oct 22, 2022 8:20 AM

Industry leaders say they are confident of making record sales; go all out with promotions and offers

Nilanjana Basu Oct 21, 2022 8:49 AM

From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns

exchange4media Staff Oct 13, 2022 5:21 PM

The decision was taken in the last Cabinet meeting chaired by PM Narendra Modi

exchange4media Staff Oct 6, 2022 10:11 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 1, 2022 8:51 AM

Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub

exchange4media Staff Sep 27, 2022 2:02 PM